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Rhythmunderground
     

Rhythmunderground

by Ric Sandler
 
Rhythmunderground is the sort of album that would scare a lot of marketing people to death -- at least at major labels in the United States. From a marketing standpoint, the thing that would make this CD such a challenge is the fact that Ric Sandler is so eclectic and far-reaching. Essentially, Rhythmunderground is a pop
ock album, but it's a

Overview

Rhythmunderground is the sort of album that would scare a lot of marketing people to death -- at least at major labels in the United States. From a marketing standpoint, the thing that would make this CD such a challenge is the fact that Ric Sandler is so eclectic and far-reaching. Essentially, Rhythmunderground is a pop
ock album, but it's a pop
ock album that draws on a wide variety of influences -- everything from soul and disco on the title track to reggae on "Big Boy" and Celtic music on "Rubies." Sandler (who produced and arranged the album in addition to writing or co-writing all of the material) brings a strong zydeco influence to "Later," while "Back2tharhythm" finds the singer/songwriter incorporating hip-hop as well as funk and dancehall. And through it all, the New Jersey resident doesn't sound confused, unfocused, or disoriented -- he comes across as a pop
ocker who knows exactly what he is doing and just happens to like many different types of music. From a creative standpoint, that is admirable. But from a marketing person's standpoint -- an American marketing person, anyway -- Sandler's eclectic outlook could be intimidating. One can only imagine the sort of reaction that a major-label marketing person would have if he/she had to push Rhythmunderground. The reaction would probably be as follows: "How in the world am I supposed to market this album? Sandler has a lot of talent, but he's too diverse for his own good." Of course, Sandler obviously knew how major-label marketing people would respond to Rhythmunderground, which is why he put the CD out on his own Rich Id label. It is also obvious that Sandler recorded exactly the type of album he wanted to record, and one hopes that Rhythmunderground will receive the attention that it deserves.

Product Details

Release Date:
06/25/2002
Label:
RICH ID RECORDS
UPC:
0823121100127
catalogNumber:
1001

Tracks

Album Credits

Performance Credits

Ric Sandler   Primary Artist,Organ,Percussion,Piano,Electric Piano,Tambourine,Vocals,Background Vocals,Synthesizer Guitar
Gabriel Hardeman   Vocals,Background Vocals
Ronny Crawford   Drums
Jay Davidson   Saxophone
Charlene Holloway   Background Vocals
Annette Hardeman   Background Vocals
Paula Holloway   Background Vocals
Alan James   Guitar
John Lilley   Guitar,Mandolin
Mike Sanchez   Percussion
Mike Torres   Percussion
William Hodgson   Mandolin
Orest Artymiw   Fiddle,Strings
Steve Jankowski   Trombone,Trumpet
George Torrez   Percussion
Ann Sullivan   Harp
Minx   Vocals
Richard Hotchkiss   Cello
DJ Skip   Turntables
Alize   Rap
Dave Gardner   Guitar,Electric Guitar
David P. Jackson   Drums
Rich Kurtz   Double Bass

Technical Credits

Jay Davidson   Horn Arrangements
John Lilley   Producer
Bill Grabowski   Engineer
Cheek   Engineer
Tom Gillette   Arranger
Ric Sandler   Arranger,Producer,Engineer,Horn Arrangements,Loop
Todd Marrone   Artwork

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