Ribbon Culture: Charity, Compassion and Public Awareness / Edition 1

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Ribbon Culture explores the history, meaning, and sociological implications of the popular practice of 'showing awareness'. The book suggests that we see the rise of awareness campaigns in terms of a growing interest in personal displays of compassion in a cultural climate where empathy has become a by-word for authenticity. Not only this, but Ribbon Culture highlights charities' use of slick awareness campaigns to 'reach' their target-audience and explores the repercussions of the transformation of charity into a commercial enterprise.

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Editorial Reviews

From the Publisher

"This is an easy-to-read book that is well signposted and that offers interesting data to support the key points. It will appeal to many subdisciplines within sociology and I will be adding it to my reading lists for undergraduate students." - Sue Child, Times Higher Education Supplement

"...a brilliant little book...Moore does a great job of exposing the orthodoxy of 'awareness' for what it really is; challenging the sickness of our ribbon culture requires that we think beyond the pink to care about something less selfish instead." - Jennie Bristow, Spiked Review of Books

"...a fascinating, exceedingly well-researched new book by British scholar Sarah E.H. Moore...We all want to support worthy causes, but after reading Ribbon Culture, you may conclude that discretion looks like the better part of virtue as well as of valor." - www.veryshortlist.com

"…this is an interesting and well-written book on a topic of current interest, that adds both to the sociological literature on compassion and, in its own way, to that on material culture." – Alan Radley, British Journal of Sociology

"Ribbon Culture analyses in detail the cultural phenomenon of the awareness ribbon (and the related phenomenon of empathy wristbands) and draws some very interesting conclusions, not the least of which is that such adornments, while seeming to express solidarity, may actually end up undermining it." - Australian Literary Review

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Product Details

  • ISBN-13: 9780230549210
  • Publisher: Palgrave Macmillan
  • Publication date: 2/28/2008
  • Edition description: First Edition
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.50 (d)

Meet the Author

SARAH MOORE is a Research Assistant in the School of Social Policy, Sociology and Social Research at the University of Kent.

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Table of Contents

• Introduction: Charity, Compassion, and Public Awareness
• Ribbon-Wearing: Towards a Theoretical Framework
• A Brief History of Token Wearing
• Ribbon Histories
• The Ribbon as Symbol
• "Showing Awareness" and the 1960s Counter-Culture: Breaking Rules and Finding the Self
• Worry as a Manifestation of Awareness: The Implications of Thinking Pink
• Attitudes to Charity and Feelings of Compassion
• Conclusion
• References
• Index

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