Annabel Lewis is the founder and owner of V.V. Rouleaux, the most popular ribbons and trimmings company in Europe. She regularly works with fashion and interior designers as well as retailers such as Karen Millen, Jigsaw, and Topshop, and she has designed a beaded glass curtain for Madonna.
V.V. Rouleaux was awarded first prize for its Grosgrain collection in the 2003 Homes & Gardens Awards. The company has grown from a niche store in North London to a large trimmings company with its own retail shops, trade vaults, and design offices. There are currently four locations in the United Kingdom, and a thriving web-based business at www.vvrouleaux.com.