Richard Branson: Virgin King

Richard Branson: Virgin King

by Tim Jackson
     
 

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Based on interviews with Richard Branson, key advisors, partners, friends, and enemies--and drawing on secret documents, letters, court papers, and tax records--Richard Branson, Virgin King describes the fascinating and gossip-filled history of one of the world's most high-profiel entrepreneurs. See more details below

Overview

Based on interviews with Richard Branson, key advisors, partners, friends, and enemies--and drawing on secret documents, letters, court papers, and tax records--Richard Branson, Virgin King describes the fascinating and gossip-filled history of one of the world's most high-profiel entrepreneurs.

Editorial Reviews

Library Journal
British-born adventurer, entrepreneur, billionaire, and founder of Virgin Atlantic Airways, Branson is known to ascend great heights, whether air ballooning over the Pacific or ruthlessly negotiating successful business deals. Early on he learned entrepreneurial skills: At age 16 he started a student magazine. At age 19, he followed up with a mail-order company, achieved by targeting young customers through discount records; the business evolved into a lucrative music publishing operation. Not every business was a success, however, as in his attempt to run Britain's National Lottery, but failures do not phase him. Focusing on Branson's keen business sense, Jackson (The Next Battleground, Houghton, 1993) draws his unauthorized investigation from interviews. He also reveals Branson's sensitivity to staff, family, and the improvement of his society. Jackson's book provides inspiration for budding entrepreneurs. Recommended for public and business collections.-Bellinda Wise, Nassau Community Coll. Lib., Garden City, N.Y.

Product Details

ISBN-13:
9780761503439
Publisher:
Crown Publishing Group
Publication date:
01/31/1996
Pages:
440
Product dimensions:
5.81(w) x 8.81(h) x 1.34(d)

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