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Frank, Wall Street Journalsenior special writer, created a stir in popular culture when he began his weekly WSJcolumn and daily blog called The Wealth Report, which discussed the way of life of "Richistanis," residents of the unique world of "Richistan," who have realized tremendous wealth. In 2003, the author learned that the number of American millionaire households had more than doubled since 1995 to over eight million and that these newly affluent were beginning to cluster and create their own universe. In 2003, WSJassigned Frank to focus full time on the life and times of the nouveau riche, which led to his popular Wealth Reporter column and, ultimately, to this fully fleshed work, which provides a fascinating analysis of the life and the culture of the ultra-rich. He digs deep, analyzing their high-end investing patterns and business savvy, charitable giving, and purchase of luxury goods and services. Frank describes their own personalized health-care system, specialized transport system, unlimited, customized travel network, household managers, and much more. He also provides an understanding of the paradoxical nature of many of the newly rich that explains why so many are as common as ordinary middle-class Americans, even though they have more money than they could ever spend and are nothing like the select few among this subculture who attract a media frenzy, like Warren Buffett, Donald Trump, and Bill Gates. The lively narration by Dick Hill helps maintain interest throughout this material, which provides an important contribution to the fields of economics and demography. Highly recommended for university and larger public libraries.