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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab
     

Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab

2.1 17
by Sasha Issenberg
 

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.

Despite his folksy personality and disdain for East Coast "elitists," Texas

Overview

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.

Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since.

Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections.

Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.

Product Details

ISBN-13:
9780307986771
Publisher:
Crown/Archetype
Publication date:
08/23/2011
Sold by:
Random House
Format:
NOOK Book
Pages:
26
File size:
2 MB

Related Subjects

Meet the Author

SASHA ISSENBERG is the Washington correspondent for Monocle. He covered the 2008 presidential campaign for The Boston Globe as a national political reporter, and has written for The New York Times Magazine, Slate, and George, where he served as a contributing editor.   He is the author of The Sushi Economy: Globalization and the Making of a Modern Delicacy.

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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab 2.2 out of 5 based on 0 ratings. 17 reviews.
Anonymous More than 1 year ago
100% propaganda. Don't waste $0.99
Anonymous More than 1 year ago
Really??? You publish this garbage for .99 cents during election time. Pure propaganda
Anonymous More than 1 year ago
Lame book. Don't waste your money.
SethJ More than 1 year ago
As a political junkie, I couldn't put this down (Its only 30-some pages so I read it in one sitting). But it offers a great view of the academic research of campaign strategies and the execution of Perry's 2010 gubernatorial campaign. Very interesting read for those who enjoy politics, elections, and campaigns.
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Deetsy More than 1 year ago
luv2readCB More than 1 year ago
Total B.S. just like Perry!
Anonymous More than 1 year ago
forever-a-bookworm More than 1 year ago
Don't bother buying or reading this book. It is horrible. I feel so cheated about wasting my money on this outlandish book!
estaly More than 1 year ago
Somebody should read this book so somebody knows what's actually going on. We have reached and surpassed 1984.