Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab [NOOK Book]

Overview

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.

Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection ...

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Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab

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Overview

A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.

Despite his folksy personality and disdain for East Coast "elitists," Texas governor Rick Perry helped spark a revolution in campaign politics. For his 2006 reelection effort, his top strategist, the imposing and profane Dave Carney, convinced Perry to invite a quartet of academics into the war room to gauge the effectiveness of various campaign tools. In the heat of the campaign, they ran live randomized experiments testing candidate appearances, yard signs, television ads, etc. No candidate had done this before, and no one has done it since.

Now, in this chapter-sized pull-out from his upcoming book, The Victory Lab, Sasha Issenberg brings us this ground-breaking story. With unprecedented access to Perry's campaign team, including Carney, Issenberg shows how the four academics, known in Perry's world as "the eggheads," made great strides in understanding what works and what doesn't in elections.

Written with energy, insight, and first-class reporting, Rick Perry and His Eggheads shows how social science, political machinations, and big personalities rebelling against conventional wisdom are reshaping the way we elect our leaders.

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Product Details

  • ISBN-13: 9780307986771
  • Publisher: Crown Publishing Group
  • Publication date: 8/23/2011
  • Sold by: Random House
  • Format: eBook
  • Pages: 26
  • Sales rank: 845,697
  • File size: 2 MB

Meet the Author

SASHA ISSENBERG is the Washington correspondent for Monocle. He covered the 2008 presidential campaign for The Boston Globe as a national political reporter, and has written for The New York Times Magazine, Slate, and George, where he served as a contributing editor.   He is the author of The Sushi Economy: Globalization and the Making of a Modern Delicacy.
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Customer Reviews

Average Rating 2
( 17 )
Rating Distribution

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(3)

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(10)

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Sort by: Showing all of 17 Customer Reviews
  • Anonymous

    Posted August 28, 2011

    Coincidence before the campaign???

    Really??? You publish this garbage for .99 cents during election time. Pure propaganda

    6 out of 10 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 28, 2011

    Propaganda

    100% propaganda. Don't waste $0.99

    6 out of 8 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 27, 2011

    Terrible

    Lame book. Don't waste your money.

    6 out of 10 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted August 28, 2011

    The FUTURE OF POLITICS IN THE UNITED STATES!

    Somebody should read this book so somebody knows what's actually going on. We have reached and surpassed 1984.

    2 out of 5 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted October 19, 2011

    Cannot wait for The Victory Lab

    As a political junkie, I couldn't put this down (Its only 30-some pages so I read it in one sitting). But it offers a great view of the academic research of campaign strategies and the execution of Perry's 2010 gubernatorial campaign. Very interesting read for those who enjoy politics, elections, and campaigns.

    1 out of 1 people found this review helpful.

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  • Posted September 1, 2011

    Fabulous!

    No text was provided for this review.

  • Posted August 29, 2011

    more from this reviewer

    Highly NOT recommended!

    Total B.S. just like Perry!

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted September 9, 2011

    A Waste

    Don't bother buying or reading this book. It is horrible. I feel so cheated about wasting my money on this outlandish book!

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 10, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 23, 2014

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  • Anonymous

    Posted November 25, 2011

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  • Anonymous

    Posted December 9, 2011

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  • Anonymous

    Posted September 3, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 15, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 27, 2011

    No text was provided for this review.

  • Anonymous

    Posted October 2, 2011

    No text was provided for this review.

  • Anonymous

    Posted September 9, 2011

    No text was provided for this review.

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