The Ride of a Lifetime: Doing Business the Orange County Choppers Way
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The Ride of a Lifetime: Doing Business the Orange County Choppers Way

3.5 14
by Paul Teutul
     
 

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If you think ripping down the highway on a badass custom chopper is the ultimate thrill ride, try running your own business. The same outlaw spirit that drives some people to strap on a helmet and hit the road drives other people to risk it all and build a business from the ground up. Bikers and entrepreneurs share at least one trait—they do it their way,

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Overview

If you think ripping down the highway on a badass custom chopper is the ultimate thrill ride, try running your own business. The same outlaw spirit that drives some people to strap on a helmet and hit the road drives other people to risk it all and build a business from the ground up. Bikers and entrepreneurs share at least one trait—they do it their way, without compromise.

The Ride of a Lifetime takes you inside the head of Paul Teutul, Sr., and shows you how he runs the world's most famous bike-building business, Orange County Choppers. This isn't some Wall Street guy in a fancy suit and a $200 haircut telling you how to do business. This is full-throttle, hardcore business wisdom from a true hardworking entrepreneur.

Starting a business is about taking risks and believing in yourself. After working on bikes as a hobby for almost two decades, Paul Teutul, Sr., decided to take that risk and invested his retirement money to start OCC with his son Paulie. If you watch American Chopper, you know that the OCC team quickly became one of the world's best bike fabricators. But if you've only watched the show, you don't know the business values upon which Paul Teutul, Sr., built the business, the risks he took to get there, or how he manages the ups and downs of life as an entrepreneur.

The Ride of a Lifetime takes you beyond the television show to show you the real nuts and bolts of running a successful business. Paul Teutul, Sr., is loud, brash, and in your face. But he's got the kind of real-world business insight you can't get from a seminar or a business degree. So put on your boots and tighten up your chinstrap, because building a business isn't some joyride. It takes hard work, then more hard work. It means taking punches and hitting back, doing it your way, and believing in what you're doing every second of every day.

Do what you love. Work hard at it. And never give up. Running a business isn't easy, but it IS The Ride of a Lifetime.

Product Details

ISBN-13:
9780470449974
Publisher:
Wiley
Publication date:
03/09/2009
Pages:
173
Product dimensions:
6.10(w) x 9.10(h) x 0.90(d)

Meet the Author

Paul Teutul, Sr., a veteran of the Merchant Marine during the Vietnam War, is the founder of Orange County Choppers, one of the world's premier builders of custom motorcycles. Since 2002, he and his business have been the subject of the hit TLC show American Chopper. For more information, please visit www.orangecountychoppers.com.

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Ride of a Lifetime: Doing Business the Orange County Choppers Way 3.4 out of 5 based on 0 ratings. 13 reviews.
Anonymous More than 1 year ago
I am so very disappointed in this book! I expected more but received little! Borrow not buy this book if you must read it
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M_L_Gooch_SPHR More than 1 year ago
I gave a similar review to Mike Krzyzewski's book - The Gold Standard: Building a World-Class Team. As a corporate director of human resources, I am continually looking at various books for business and leadership advice. More often than not, I find the real gold nuggets embedded not in management books but tomes covering a wide array of genres. For me, this is one of those books. Most management books are simply repackaged repeats of the same drivel so we must look outside of own arena. Teutrul has built a company that has a tremendous amount of passion and creativity. I believe there are lessons to be learned from this enterprise. From this book, I was able to find golden nuggets in the following topics: . Work Hard . Demand Hard Work from Others . Embracing Creativity . Team Member Roles . Team Support . Using Conflict Positively If a person can forge an entire group of eccentrics into a highly successful, cohesive team, then I am willing to listen and hopefully learn. For those who like relating bikes to business, I would suggest reading Zen and the art. I hope you find this review helpful Michael L. Gooch, SPHR - Author of Wingtips with Spurs
nanas2 More than 1 year ago
i really injoy your show i watch it all the time and also i watch it just to see paul sr do his thing