Riding the Indian Tiger: Understanding India -- The World's Fastest Growing Market, (Wiley) by William Nobrega and Ashish Sinha is a must-read and earns a coveted Business Press Maven "Help" label, granted with great ceremony to books that help advance investor understanding. It is not a thrilling read, but the prose isn't wooden, and it's less than 250 pages. That means no excuses.
And here's the beautiful part: Place your finger down at random at almost any point in this book, and you'll learn something important, thought-provoking or, at the very least, interesting about a country that stands as a contradiction in a myriad of ways. Where to start? Well, anywhere. How about page 12, part of the opening section that gives an economic tour of India's different regions? Haryana, close to New Delhi, is an agrarian state with a dairy bent, a fast-growing economy and an essential long-term challenge: With an underdeveloped supply chain and little of the milk pasteurized, potential lost revenue abounds.
Or, read any of the pages between 67 and 92, where the authors compare India and China, point to any number of examples of the free press in India leading to better oversight and less corruption or the overwhelming demographic advantages enjoyed by India.
The authors also argue that fashion apparel will thrive in the near future in India because of the nation's cotton production, technological advances of its textile industry, and increasing disposable income. National fashion producers are not sufficiently up to the task; the authors smell big opportunity. For some similar reasons and others quite separate, the hotel industry also is ripe for growth, according to the authors.
Skip to page 203, in a section on understanding Indian business culture, and you'll learn about the Indian businessman's disinclination to say "no," which often causes disappointment when deadlines pass. This, the authors say, is changing. The introduction, an overview of India's history, which has lurched between colonialism, socialism and now capitalism, is a bit less subjective but probably just as important for anyone who needs a quick sense of this emerging economic behemoth. Don't skip it. ... The book, while not a scintillating read in terms of structure or prose, is filled with insight and factoids that will help you emerge, after less than 250 pages, far more knowledgeable about India than you'd be from reading what else is available on the topic. " --Review from TheStreet.com