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Riding the Roller Coaster: A History of the Chrysler Corporation
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Detroit: 2003 Hardcover First Edition Very Good in Near Fine dust jacket 0814330916. 385 pages; 4to (10.25") 26 cm; Black cloth, silver letters, index, endnotes, numerous tables
...
and b/w photos in text.; History of Chrysler Corporation, with emphasis on its many innovations and firsts, and many times it came to brink of ruin, from its founding in 1925 to its buy-out by Daimler-Benz in 1998.; No exterior wear. About 25 pages have ballpoint margin notes calling author's research and opinions into question. Scarce.; Great Lakes Books Series.
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Overview
From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history.
How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster , a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler—its products, people, and performance over ...