Riding the Waves of Culture: Understanding Diversity in Global Business / Edition 3
  • Riding the Waves of Culture: Understanding Diversity in Global Business / Edition 3
  • Riding the Waves of Culture: Understanding Diversity in Global Business / Edition 3

Riding the Waves of Culture: Understanding Diversity in Global Business / Edition 3

by Fons Trompenaars, Charles Hampden-Turner
     
 

First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and “issues” to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive

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Overview

First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and “issues” to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural borders—and seize all the opportunities diversity brings to an organization.

Riding the Waves of Culture has been fully updated to include:

  • New chapters on partnerships, mergers, and acquisitions
  • New insight into cultural convergence
  • New perspectives on the dynamics of national culture and corporate culture
  • New ways to reconcile cultural differences, innovate, and apply servant leadership
  • New appendix material, including access to online learning system and self-tests

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Product Details

ISBN-13:
9780071773089
Publisher:
McGraw-Hill Professional Publishing
Publication date:
01/13/2012
Pages:
389
Sales rank:
433,884
Product dimensions:
6.00(w) x 9.10(h) x 1.40(d)

Table of Contents

Preface to the Second Edition
1An Introduction to Culture1
2The One Best Way of Organizing Does Not Exist13
3The Meaning of Culture20
4Relationships and Rules29
5The Group and the Individual51
6Feelings and Relationships70
7How Far We Get Involved83
8How We Accord Status105
9How We Manage Time123
10How We Relate to Nature145
11National Cultures and Corporate Culture161
12Towards International and Transnational Management186
13Reconciling Cultural Dilemmas200
14South Africa: The Rainbow Nation218
15Gender, Ethnicity and Functional Diversity227
App. 1Examples from the 16 Questions Used to Measure Corporate Culture250
App. 2The Trompenaars Database252
App. 3Trompenaars Hampden-Turner Intercultural Management Group264
Index267

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