Riding the Waves of Culture: Understanding Diversity in Global Business / Edition 3

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First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and “issues” to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural borders—and seize all the opportunities diversity brings to an organization.

Riding the Waves of Culture has been fully updated to include:

  • New chapters on partnerships, mergers, and acquisitions
  • New insight into cultural convergence
  • New perspectives on the dynamics of national culture and corporate culture
  • New ways to reconcile cultural differences, innovate, and apply servant leadership
  • New appendix material, including access to online learning system and self-tests
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Product Details

  • ISBN-13: 9780071773089
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 1/13/2012
  • Edition number: 3
  • Pages: 389
  • Sales rank: 200,497
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.40 (d)

Meet the Author

Fons Trompenaars is a world-renowned expert on international management and the author of the global bestseller Riding the Waves of Culture, which has sold hundreds of thousands of copies and has been translated into a dozen languages. The cofounder and director of Trompenaars Hampden-Turner, he is the author or coauthor of 11 bestselling books on culture and business, innovation, and leadership. He was recently named one of the most influential management thinkers alive by The Thinkers50.

Charles Hampden-Turner is research associate with Trompenaars Hampden-Turner in Amsterdam. Recognized as a key business thinker, he has worked as a consultant for Shell, BP, Digital Equipment, the BBC, Nissan, and many other companies.

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Table of Contents

Preface to the Second Edition
1 An Introduction to Culture 1
2 The One Best Way of Organizing Does Not Exist 13
3 The Meaning of Culture 20
4 Relationships and Rules 29
5 The Group and the Individual 51
6 Feelings and Relationships 70
7 How Far We Get Involved 83
8 How We Accord Status 105
9 How We Manage Time 123
10 How We Relate to Nature 145
11 National Cultures and Corporate Culture 161
12 Towards International and Transnational Management 186
13 Reconciling Cultural Dilemmas 200
14 South Africa: The Rainbow Nation 218
15 Gender, Ethnicity and Functional Diversity 227
App. 1 Examples from the 16 Questions Used to Measure Corporate Culture 250
App. 2 The Trompenaars Database 252
App. 3 Trompenaars Hampden-Turner Intercultural Management Group 264
Index 267
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Sort by: Showing all of 5 Customer Reviews
  • Posted April 16, 2009

    more from this reviewer

    I Also Recommend:

    For business poeple and managers

    This is a shorter, and more condensed version of the authors' earlier book 'Building Cross Cultural Competence'. In this book, the authors' target managers and business people who are looking to understand cultural differences and how to deal with them in a variety of circumstances and situations. Each chapter begins with am introduction to one of the dimensions, a discussion of how the differences manifest themselves and concludes with 'tips' on how to deal, and how to do business, with the different culture explored in that chapter.

    The authors use the same six dimensions of culture introduced in their earlier work (universalism vs. particularism; individualism vs communitarism; specificity vs. diffusion; achieved status vs. ascribed status; inner direction vs. outer direction; and sequential time vs. synchronous time), but they present these dimensions in a much more accessible and simple manner with more emphasis on what each dimension actually means for business people and how it affects business-related situations.

    This book has become the reference for business people and managers in the area of culture. Simple and very well written without losing credibility; this is a book that will enlighten and guide any manager in dealing with people from other cultures. While in some ways it is a 'western-centric' book (targeted to Western - especially US - managers), it remains very useful for managers from other cultures since the authors have attempted to keep the examples and discussion culturally neutral.

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  • Anonymous

    Posted October 10, 2000

    A Work of Genius

    Do you travel beyond your border? For work? For pleasure? This book will keep you from making some terrible mistakes communicating and understanding other foreign nationals. For example, when do you respect rules over relationships? In Germany rules rule, in South Korea, relationships overshadow the law. Fascinating reading, incredible insights - you won't be disappointed in the usefulness of this work.

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  • Anonymous

    Posted November 15, 2009

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  • Anonymous

    Posted January 25, 2011

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  • Anonymous

    Posted January 11, 2010

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