The Rise of the Chinese Consumer: Theory and Evidence / Edition 1

The Rise of the Chinese Consumer: Theory and Evidence / Edition 1

by Jonathan Garner
     
 

ISBN-10: 0470018690

ISBN-13: 9780470018699

Pub. Date: 11/04/2005

Publisher: Wiley

The Rise of the Chinese Consumer

China’s high GDP growth and rapid urbanisation process involves unprecedented larger numbers of people. Already China’s urban population exceeds 450 mn people and the size of the urban population is rising by around 13 mn people per annum (equal to the entire population of Greece). By 2024 China will on current trends

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Overview

The Rise of the Chinese Consumer

China’s high GDP growth and rapid urbanisation process involves unprecedented larger numbers of people. Already China’s urban population exceeds 450 mn people and the size of the urban population is rising by around 13 mn people per annum (equal to the entire population of Greece). By 2024 China will on current trends have an urban population of 750 mn people larger than that of the US and Europe combined.

Yet structural under valuation of the currency disguises the true size of Chinese consumption demand. Currently, China accounts for only 3% of world consumption spending in US$ terms or around 9% of consumption spending in the USA – the world's largest economy. In US$ terms China is currently only the world’s 7th largest market for global consumer companies.

China currently accounts for 40% of world cement demand and 33% of world rice consumption. In addition it is already the world's largest market by units sold for steel, televisions, and mobile phone handsets.

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Product Details

ISBN-13:
9780470018699
Publisher:
Wiley
Publication date:
11/04/2005
Pages:
312
Product dimensions:
6.28(w) x 9.11(h) x 0.91(d)

Table of Contents

Foreword.

Preface.

Acknowledgements.

Section 1: THEORY.

1. Top-Down Projections of Consumption Growth in China.

2. Drivers of and Constraints to China’s Long-Run Economic Growth.

3. Near-Term Risks to Consumption Arising from China’s Efforts to Combat Overheating.

4. China’s Demographic Trends and Their Implications for Household Consumption.

5. Social and Cultural Influences on Consumption.

6. China’s Growth Potential for Key Product Categories.

Section 2: EVIDENCE.

7. Introducing the Proprietary China Consumer Survey.

8. General: Lifestyle, Income and Leverage.

9. Autos.

10. Beverages.

11. Electronic Goods.

12. Food Producers.

13. Food Retail.

14. Food Services.

15. Household and Personal Care.

16. Luxury Goods.

17. Telecom Equipment.

18. Tobacco.

19. Transport and Travel.

Appendix A: PPP Convergence Model.

Appendix B: Global Consumption Function.

Appendix C: Methodology of Product Category Projection.

Bibliography.

Index.

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