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| Preface to the Paperback Edition | ||
| Preface | ||
| 1 | The Transformation of Everyday Life | 1 |
| Pt. 1 | The Creative Age | |
| 2 | The Creative Ethos | 21 |
| 3 | The Creative Economy | 44 |
| 4 | The Creative Class | 67 |
| Pt. 2 | Work | |
| 5 | The Machine Shop and the Hair Salon | 85 |
| 6 | The Horizontal Labor Market | 102 |
| 7 | The No-Collar Workplace | 116 |
| 8 | Managing Creativity | 129 |
| 9 | The Time Warp | 144 |
| Pt. 3 | Life and Leisure | |
| 10 | The Experiential Life | 165 |
| 11 | The Big Morph (a Rant) | 190 |
| Pt. 4 | Community | |
| 12 | The Power of Place | 215 |
| 13 | The Geography of Creativity | 235 |
| 14 | Technology, Talent and Tolerance | 249 |
| 15 | From Social Capital to Creative Capital | 267 |
| 16 | Building the Creative Community | 283 |
| 17 | The Creative Class Grows Up | 315 |
| App. A | Where the Numbers Come From | 327 |
| App. B | Information on Updates | 353 |
| App. C | The Memphis Manifesto | 381 |
| Notes | 383 | |
| Acknowledgments | 413 | |
| Index | 417 |
Anonymous
Posted June 8, 2004
The good news is, Richard Florida¿s book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book¿s faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted November 4, 2002
Great book by Florida, but I am always suspicious of folks who ride bikes in Pittsburgh--got to be a little whacky. Florida's statistical work is excellent. His conclusions from an economic perspective are wonderful (e.g. dump the NFL in your town). But he misses the point. San Francisco is his "star" city. Ever walk in downtown SF? Someone begging every ten feet. No one can afford to live there. This is good? He identifies his solution is in mobilizing the creative class. He makes statistical note of where the creative class lives and where they move. His problem is the problem of most academics--he can't define what is "good". He can only point to what is popular and what is experiencing economic growth. Yuch. Is that all there is? Case in point, there is a book out by a journalist from New York, the book is called Slice of America. It is about the author's journey across America to document people and the pies they love. Peach pie. Apple pie. Etc. You get it. People talk to her and invite her into their home. She is after a slice of America. Why? Cause she lives in New York. Florida's #3 town. She feels empy in New York. There is "nothing real there" she says in an interview on NPR. So she had to head out across America in search of finding something real so she could maintain her sanity. So if New York is so good.... I guess my point is that Florida makes the basic mistake of pushing us to another excess. In the 80's it was sports teams in cities. In the 21st Century it will be the Bohemian Index. Whatsamatter Richard? Do you just want more cities with bike paths so you dont have to ride up all those hills in Pittsburgh? Or do you really not have a clue on what makes a culture, on what makes a people? It isnt just economic growth. It isnt just a fat job market. Maybe you need to study great cultures. Maybe you need tour Europe for a few years and come back with a new approach. Otherwise this is just another psuedo Marxist elixer--populism with a twist of economic growth.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted October 18, 2002
This book describes what a creative community looks like and how it can help local economies. It needs to lose the old-fashioned SAS charts and elaborate more about the idea. The academic nature of this book, unfortunately, makes it an uninteresting read overall. Another downside is that its statistics focus on entire metropolitan areas instead of local neighborhoods and specific areas of cities. Regardless, the message of the book is ahead of its time. Finally, someone has sparked needed debate and interest in urban policy issues. Factories and steel mills are out--quirky quality of life is in. The metro areas that understand, embrace and implement these concepts will be the winners. Others will wither into oblivion. The creative class is becoming a "movement" and a household name. The book's message is powerful, evident, and happening around the country. (In spite of all of those awful graphs and charts!)
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