Rise of the DEO: Leadership by Design

Overview

The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate in the future and traditional business leaders are ill equipped to deal with it.

Just as we took our cues from MBAs and the military in casting the ideal CEO of the 20th century, we...

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Rise of the DEO: Leadership by Design

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Overview

The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate in the future and traditional business leaders are ill equipped to deal with it.

Just as we took our cues from MBAs and the military in casting the ideal CEO of the 20th century, we can look to design - in its broadest form - to model our future leader, the DEO. These leaders possess characteristics, behaviors and mindsets that allow them to excel in unpredictable, fast-moving and value-charged conditions. They are catalysts for transformation and agents of change. A hybrid of strategic business executive and creative problem-solver, the DEO is willing to take on anything as an object of design and looks at ALL problems as design challenges.

Readers will learn not only why this form of leadership is essential to the success of modern organizations, but also what characteristics are best suited to this role. Through intimate conversations with leading DEOs, we explore the mindsets, communities, processes and practices common to creative business leaders. The book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now. We help readers identify these skills in themselves and their colleagues, and we guide them in using these skills to build, revive or reinvent the next generation of great companies and organization.

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Editorial Reviews

From the Publisher
"The most resilient companies and institutions of today are not machines, they are wonderfully complex organisms. They require intentional leadership and thoughtful nurturing. 'Chief Decision Maker' no longer cuts it. Instead, a new kind of leader is emerging whose attributes are energetically described in Rise of the DEO. Here is an inspirational and accessible code-base for effective leadership in the 21st century." --Tim Brown, CEO IDEO

"Giudice and Ireland provide a simple, detailed path to becoming a successful creative leader. The DEO chooses to lead out in the open instead of from behind a closed door, to fail fast instead of fear failing, to care for the micro-details instead of micromanaging. Their creative collaboration is certain to spark a new generation of executives who learn to lead as designers, and designers who might make their way to becoming the next DEO." --John Maeda, Author of Laws of Simplicity and Redesigning Leadership, President, Rhode Island School of Design
"Rise of the DEO identifies a new generation of leaders who combine traits we typically think of as opposites. They are analytic and creative. They are rule breakers and system thinkers. These are the men and women who will change our world for the better."--Chip Conley, Founder of Joie de Vivre Hospitality and author of PEAK

"Businesses and governments have discovered the power of a creative mind to effect change and produce value. Experts note that CEOs who possess a design sensibility—or trust others who do—are best suited to thrive in a changing world. Yet not until Rise of the DEO has anyone captured the true potential of a design-oriented thinker at the highest level of an organization. Maria Giudice and Christopher Ireland have written a seminal work that will transform the role of the designer and the pace of innovation. This book is a must read." - Richard Grefé, executive director, AIGA, the professional association for design.

"Our cities need leaders driven by dreams and data. Rise of the DEO shows us who these leaders are and how we can create more of them." --Jay Nath, Chief Innovation Officer, San Francisco Mayor's Office

"Rise of the DEO goes beyond the traditional principles of leadership to the fresh and nuanced world of intuition, social intelligence and compelling messaging - the place where leaders increasingly find breakthroughs that engage contemporary talent and organizations. I've added this book to my toolkit and started introducing its suggestions into a range of coaching, talent management and organization effectiveness activities." - Joe Herold, Senior Vice President, Human Resources, Rentech, Inc

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Product Details

  • ISBN-13: 9780321934390
  • Publisher: New Riders
  • Publication date: 10/4/2013
  • Edition number: 1
  • Pages: 216
  • Sales rank: 624,747
  • Product dimensions: 6.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Maria Giudice

Innovator, artist, protagonist, and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Her grasp of the pragmatic, the authentic, and the essential have kept her at the forefront of design and business for over 20 years. Under Maria's leadership, Hot Studio, the experience design firm she founded in 1997, grew from a two-person outfit into a full-service creative agency with an impressive list of Fortune 500 clients. Facebook paid Maria the ultimate compliment in Mar 2013, by acquiring her and most of her employees in their largest “acqui-hire” to date. Maria’s new roles as Director of Product Design at Facebook allows her to experience first-hand the challenges and opportunities DEOs face.

Christopher Ireland

Researcher, strategist, idea generator and alliance builder, Christopher started her career with the notion that businesses could benefit from a better understanding of people and culture. Her ability to create simple explanations of complex human behavior and to translate those insights into effective design and development strategies attracted a wide range of clients including Microsoft, HP, Pepsi, Levis, Gap and more. As a co-founder and CEO of Cheskin, a firm that pioneered design research in Silicon Valley, Christopher had a ring-side seat to unrivaled feats of creation, innovation and reinvention.

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Table of Contents

Introduction: Personal business leadership stories of Maria and Christopher

  1. Change
  2. Design
  3. CEO to DEO
  4. Change agent
  5. Risk taker
  6. Systems thinker
  7. Intuitive
  8. People person
  9. GSDer
  10. Co-creation
  11. Mentoring vs managing
  12. Crafting culture
  13. Place matters
  14. Care and feeding
  15. Expertise
  16. Permission to fail
  17. Divergent thinking
  18. Playful work
  19. Words and deeds
  20. Iterate and evolve
  21. Authenticity
  22. Humility
  23. Courage to be Different
  24. Integrity
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