The Rise of the Modern Art Market in London: 1850-1939

Overview

This is the first book to investigate the modern London art market, establishing the central importance of London for the development of the modern retail market in fine art. Leading experts track the emergence and development of the structures and practices that have come to characterize the commercial art system, including the commercial art gallery, the professional dealer, the exhibition cycle and its accompanying rhetoric of press coverage and publicity, and an ...

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Overview

This is the first book to investigate the modern London art market, establishing the central importance of London for the development of the modern retail market in fine art. Leading experts track the emergence and development of the structures and practices that have come to characterize the commercial art system, including the commercial art gallery, the professional dealer, the exhibition cycle and its accompanying rhetoric of press coverage and publicity, and an international network for the circulation of goods.

 

This new commercial system involved a massive transformation of the experience of viewing art; of the relationships between artists, dealers, collectors, art objects, and audiences; and of the very criteria of aesthetic value itself. Its history is thus a vital part of the history of modern art, and this anthology will be of interest to art historians as well as scholars of Victorian Studies, Museum Studies, and Social History.

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Product Details

  • ISBN-13: 9780719084607
  • Publisher: Manchester University Press
  • Publication date: 3/27/2012
  • Pages: 336
  • Product dimensions: 6.20 (w) x 9.30 (h) x 1.40 (d)

Meet the Author

Anne Helmreich is Associate Professor of Art History at Case Western Reserve University.

 

Pamela Fletcher is Associate Professor of Art History at Bowdoin College.

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Table of Contents

Table of contents
• List of figures
• Contributors
• Introduction. The State of the Field —Pamela Fletcher and Anne Helmreich
• I. Structures
• ‘Florid-looking speculators in Art and Virtu’: the London picture trade c.1850    —Mark Westgarth * Shopping for art: the rise of the commercial art gallery, 1850s–1890s —Pamela Fletcher
• The Goupil Gallery at the intersection between London, Continent and Empire —Anne Helmreich
• Marketing Post-Impressionism: Roger Fry’s commercial exhibitions —Anna Greutzner Robins * Strategies of display and modes of consumption in London art galleries in the Inter-war years —Andrew Stephenson
• II. Intersections
• The art press and the art market: the art of promotion —Julie F. Codell
• ‘The Call of Commerce’:  The Studio magazine in the 1920s - Ysanne Holt * Decorative politics and direct pictures: Hugh Lane and the global art market, 1900–15 —Morna O’Neill * Matthew Smith, the Tate Gallery and the London art market —Alexandra MacGilp
• Negotiations
• Millais in the marketplace: the crisis of the late Fifties —Malcolm Warner
• Branding the vision: William Holman Hunt and the Victorian art market —Brenda Rix
• Negotiating a reputation: J.M. Whistler, D.G. Rossetti and the art market 1860–1900 —Patricia de Montfort
• Home from home:  some Australasian artists in London 1900–14 —Pamela Gerrish Nunn * Bibliography
• Glossary
• Index

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