Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life [NOOK Book]


A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.


      Patty Azzarello ...
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Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life

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A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.


      Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk.

     In Rise, Azzarello shares the insider secrets to advancing your career (while having a life) in three practical steps:

DO Better: Set Ruthless Priorities, work and lead more strategically, and deal with frustrating obstacles and stupid people.

LOOK Better: Build your credibility with the people who can help (or blacklist) you.

CONNECT Better: Develop your network without being political. Get on "the List" of people who get the best opportunities.

     Whether you are just starting up the corporate ladder, stuck midcareer, transitioning, or eyeing the corner office, Rise shows you the difference between getting ahead and just working hard.
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Editorial Reviews

Publishers Weekly
Throughout her successful career, Silicon Valley executive and management consulting guru Azzarello, former general manager at Hewlett Packard, has observed the behavior of successful people, in particular, the way they broke through the limitations of how their jobs were defined. She offers an encouraging but flabby guide to career advancement, and bases her approach for success on her observations from the field. She exhorts readers to follow a three-step program—do better, look better, and connect better—and above all, to take responsibility and thrive. Though solid, her advice covers well-trodden ground: build credibility with those who can help you, improve your personal brand, get support, be a mentor, and build visibility. Azzarello sets her sights high, seeking to reach people at every stage of their careers, but the book suffers from a message that is too broad and general. Though there are plentiful sound bites, readers looking for substantive help would be better off elsewhere. (May)
From the Publisher
"Leave it to Patty Azzarello to turn the secrets of genuine and effective leadership into a practical action plan. Who needs a mentor when you can read this book?"
-Debra Chrapaty, CIO, Zynga

"I often get midlevel managers asking me how they can crack into the next level, and I have had many managers who don't ask and get stuck. Rise is the definitive guidebook to create a breakout moment in almost any career."
-Rob Meinhardt, GM, Dell

"Did you ever wish someone would just write down what you have to do to get promoted? Rise lays it out for you. It's easy to read, easy to implement, and tested in the real world. Read this book, or else work for someone who did."
-Jim Davis, CEO, Verified Person, Inc.

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Product Details

  • ISBN-13: 9781607742616
  • Publisher: Potter/TenSpeed/Harmony
  • Publication date: 5/1/2012
  • Sold by: Random House
  • Format: eBook
  • Pages: 288
  • Sales rank: 309,175
  • File size: 3 MB

Meet the Author

PATTY AZZARELLO is a successful Silicon Valley executive who now runs her own management consulting company, leading business transformations and positively impacting the careers of thousands of people across the world. She lives in Carmel Valley, California. Visit azzarellogroup.com.
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Read an Excerpt

     I wrote the book that I wished I had been able to read as I was building my own career. I want to help people get further, faster, and be more satisfied with their work. There were four real motivators for the book.

     I was very fortunate to get a lot of help from smart people who cared about me along the way. Because of that, I was told a lot of important things that no one else was. Without executive-level, personal mentors, most people don't ever get to learn about what really matters and what really works. They don't learn how to avoid the common pitfalls or get the insights they need to survive the confusing and rough times.

     So I want to give away all the secrets-all the executive, insider information that is typically shared with only a select few people who get taken under a mentor's wing.

     I hate wasting anything, particularly time, energy, and potential. So I don't like to see people wasting time, investing their heart and energy, but not getting anywhere-and, in fact, burning career capital.

You see, I am a maximizer through and through. What I mean by that is that I am driven to find the most direct and effective path to accomplish things and then do them the best they can be done, whether that is being a CEO or making a tuna sandwich.

     As such, I invest enormous amounts of time, thought, and energy to figure out how to do something an easier, faster, or better way. I refuse to let my time get burned up on things that don't make a big difference or have a significant payoff. So I've spent a lot of the last twenty-five years figuring out how to tune my actions and invest my efforts to maximize the payoff for the businesses and for my career.

     I know what works. I got there. I know how you can get the career you want. Through all my learning, mistakes, failures, embarrassments, wins, and advances (and maximizing) along the way, I've broken the code. I have defined and developed a concrete, practical, and repeatable approach for building the success you want. I've learned how to benefit both my business and my career and not get killed in the process. And I want to share how you can do it, too.


     I want to help people recognize that taking care of your career is not selfish. When you start managing your career on purpose, you end up doing a better job because in order to advance your career, you must add more value to the business. In fact, adding more value is the only reliable way to advance. So taking control of your career is not just good for you; your team and your company also benefit because you become more capable and more valuable. Conversely, if you never focus on taking care of yourself, you will get buried with work, burned out, and used up and you'll miss the chance to grow.


     It has been a huge lesson for me that breakout success can come from doing relatively simple things. The key is in the doing. And the things that have the biggest impact are all very doable; the problem is that they are easy to miss if you don't learn them and if you don't make it a point to do them on purpose.

      Growing up, I was a fat kid and a nerd. I was an artist, a singer, and an actor, and I was drawn to math and science.

     When I started at university, I was registered as a fine arts major, but when I showed up at orientation I heard my mother's voice in my head saying (for as far back as I could remember), "You will go to college. You will get a good education and a good job and you will support yourself. Never rely on anyone else to support you. That's your job."

So, fearing I would struggle to earn a good living as an artist, I crossed out "Fine arts," penciled in "Electronic engineering," and went to stand in the electronic engineering line.

     After college, I began my career at Bell Labs in Holmdel, New Jersey, as an engineer in the robotics research lab. I hated it. I was miserable and thought I had screwed up my life (more on this and what I did about it later).

     I went on to work in individual roles as a technical sales consultant, a sales rep, a product manager, and a product marketing manager. I did plenty of trade show booth duty. I know what it's like to start in a thankless, entry-level job.

In my late twenties I got my first big multilevel management job running a software development organization of about 150 people. I eventually held executive roles in marketing and sales organizations as well as general management.

     My career really took off when I became Hewlett Packard's youngest general manager at the age of thirty-three. I was running a $1 billion software business for HP at thirty-five and was CEO of a private software company at thirty-eight.

     I am very lucky to still have the guidance of many mentors and brilliant people who care about me. I could not have achieved any level of success without the support of my parents, sister, and husband. I still enjoy art and I'm an avid cyclist and scuba diver. I donate to charities and I like expensive shoes. I am no longer fat but I am still kind of a nerd.
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Table of Contents


3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life

by Patty Azzarello

Foreword by Keith Ferrazzi

 INTRODUCTION-Working versus Succeeding



 1. Be Less Busy

 2.  Ruthless Priorities

 3.  Make More Time

 4.  The Agony and the Paycheck

 5.  They Shoot Workhorses, Don't They?


 6.  The Level Dilemma

 7.  Delegate or Die

 8.  Better with Less

 9.  Trust and Consequences



 10.  Credibility and Relevance

 11.  Your Personal Brand

 12.  Look Better!


 13.  Be Visible, But Not Annoying

 14.  Selling Your Ideas



 15.  Get Help

 16.  Authentic Networking, Not Politics

 17.  Imagine That!


 18.  The Experience Paradox

 19.  Going Big

 20.  Getting on "the List"  


 21.  Work and Life: Be Better at Both

 22.  Executive Confessions




 About the Author


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Customer Reviews

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( 4 )
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Sort by: Showing all of 4 Customer Reviews
  • Anonymous

    Posted November 27, 2012

    Fantastic book

    I really liked this book. I read a lot of business books, and most are 90% BS and 10% useful information. Not this one.

    This book blew me away - so much of what she says rings true, and it contains a lot of useful information to take my management career to the next level. Not just vague generalities, but specific, actionable items to move from line manager up the food chain.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted February 6, 2013

    This book is exactly what I needed at this point in my career.  

    This book is exactly what I needed at this point in my career.  I'm a middle manager wanting to rise.  Every page was valuable to me in some way.  I'm applying new things I learned every day and it's making a difference.  The future is bright.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 12, 2015

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    Posted August 18, 2014

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