Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks / Edition 4

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When health, safety, or environmental risks take center stage, communicating risk information can be a daunting challenge. The increased visibility of global terrorism and other catastrophic emergencies underscores the potential for human tragedy- along with economic, social, and political consequences. Communication must be targeted, understandable, and effective without inadvertently provoking hostility and mistrust. For 10 years, Risk Communication, a handbook of strategies and guidance for conveying risk information effectively, has proved to be a valuable resource on areas such as current laws, stakeholder participation methods, and working with the news media.

This significantly expanded third edition contains all new sections on communicating about acts of bioterrorism and other emergencies, developing messages, and using facilitated deliberation and alternative dispute resolution methods. Sections on using technology in communication, choosing visuals, understanding stigma and privacy issues, and evaluating communication results have been expanded to include the latest methods and research-driven examples.

A valuable resource for 10 years, Risk Communication is divided into five self-contained parts: (1) Background information on basic theories and practices, (2) Planning a communication effort, (3) Putting risk communication into action, (4) Evaluating risk communication efforts, and (5) Communicating risk during and after an emergency.

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Editorial Reviews

An aid for scientists, engineers, and writers to communicating more effectively about environmental, safety, and health risks to a variety of audiences. Explains planning the communication, developing the messages, and evaluating the effort. Annotation c. Book News, Inc., Portland, OR booknews.com
From the Publisher
"Even though this is written specifically for an American audience, it is a proper handbook with many checklists, references and examples which should help anyone who may need to communicate risk to do so in an organised and effective manner."  (RoSPA Occupational Safety & Health Journal, 1 February 2014)
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Product Details

  • ISBN-13: 9780470416891
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 7/14/2009
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 380
  • Product dimensions: 7.00 (w) x 9.90 (h) x 0.80 (d)

Meet the Author

REGINA E. LUNDGREN is an independent consultant and trainer for both government and industry who specializes in communicating environmental, safety, and health risks, and is a former research scientist for the Pacific Northwest National Laboratory in Richland, Washington. Her publications have won national awards for their usability. She has led risk communication efforts for a variety of environmental, safety, and health issues, including Superfund cleanup, cancer cluster investigation, and bioterrorism planning as well as helped design risk assessment models for stakeholder use.

ANDREA H. McMAKIN is a communication specialist at the Pacific Northwest National Laboratory in Richland, Washington. She works with government and industry clients on communicating risks and other information concerning science, technology, and business. She's contributed to risk communication programs involving cancer clusters, health and environmental impacts from waste and Superfund sites, international nuclear and biological safety, worker chemical exposure, global climate change, and risk perception research.

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Table of Contents

1 Introduction 1
2 Approaches to communicating risk 13
3 Laws that mandate risk communication 29
4 Constraints to effective risk communication 47
5 Ethical issues 73
6 Principles of risk communication 95
7 Determine purpose and objectives 115
8 Analyze your audience 123
9 Develop your message 143
10 Determine the appropriate methods 157
11 Set a schedule 171
12 Develop a communication plan 181
13 Information materials 195
14 Visual representation of risks 213
15 Face-to-face communication 249
16 Working with the media 271
17 Stakeholder participation 301
18 Technology-assisted communication 337
19 Evaluating risk communication efforts 375
20 Risk communication before, during, and after emergencies 389
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