Risk Communication: A Mental Models Approach / Edition 1

Risk Communication: A Mental Models Approach / Edition 1

by M. Granger Morgan, Baruch Fischhoff, Ann Bostrom, Cynthia J. Atman
     
 

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ISBN-10: 0521002567

ISBN-13: 9780521002561

Pub. Date: 07/28/2001

Publisher: Cambridge University Press

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social

Overview

This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment. The approach draws together methods from the natural and social sciences, providing a framework for interdisciplinary collaboration. It is demostrated with varied examples including electromagnetic fields, climate change, radon, and sexually transmitted diseases.

Product Details

ISBN-13:
9780521002561
Publisher:
Cambridge University Press
Publication date:
07/28/2001
Edition description:
New Edition
Pages:
366
Product dimensions:
5.98(w) x 8.98(h) x 0.83(d)

Table of Contents

1. Introduction; 2. The Carnegie Mellon mental models approach; 3. Creating an expert model of the risk; 4. Mental model interviews; 5. Confirmatory questionnaires; 6. Development and evaluation of communications; 7. Case studies: applications to environmental risks; 8. A mental models approach to HIV/AIDS; 9. Some concluding remarks; Appendices.

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