Road to Relevance: 5 Strategies for Competitive Associations

Road to Relevance: 5 Strategies for Competitive Associations

by Harrison Coerver, Mary Byers
     
 

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Help move your organization to greater discipline, focus, and value

Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for

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Overview

Help move your organization to greater discipline, focus, and value

Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to:

  • Identify strengths that deserve a concentration of resources
  • Achieve a coordinated product and service portfolio
  • Root out marginal or underperforming activities that are negatively impacting your organization

Case studies, adaptable examples, and provocative questions help you use the insights from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

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Product Details

ISBN-13:
9780880343565
Publisher:
Wiley
Publication date:
09/10/2013
Series:
ASAE/Jossey-Bass Series
Pages:
165
Sales rank:
245,805
Product dimensions:
6.10(w) x 9.20(h) x 0.80(d)

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