Road Warriors: Dreams and Nightmares along the Information Highway

Overview

Having gained extraordinary access to some of the most powerful CEOs and visionary architects of the Information Highway, Daniel Burstein and David Kline take readers on a gripping tour of what is perhaps the greatest business battle in history: the fight for supremacy in the new media and information markets of tomorrow. At stake in this corporate grand prix is the fate of every company with an eye on the future - and by some measures, a $3-trillion-a-year supermarket of new products and services that may become...
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Overview

Having gained extraordinary access to some of the most powerful CEOs and visionary architects of the Information Highway, Daniel Burstein and David Kline take readers on a gripping tour of what is perhaps the greatest business battle in history: the fight for supremacy in the new media and information markets of tomorrow. At stake in this corporate grand prix is the fate of every company with an eye on the future - and by some measures, a $3-trillion-a-year supermarket of new products and services that may become the biggest sector of the new economy. The authors analyze the strategies and tactics necessary to ensure a company its place in this fast-changing competitive environment. They also pose questions about the enormous cultural, social, and political conflicts engendered by this new technology revolution and its ability to kick-start a social and economic renewal. From marketing in cyberspace to the future of the Internet, Road Warriors, at once intriguing and troubling, is the book about the Information Highway and all its promise and challenges.

The authors take readers behind the scenes of what is surely one of the greatest business battles in history: the struggle to define the technology of the future, as corporate generals plot and maneuver to outflank one another in the struggle for supremacy over an emerging $3 trillion market.

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Editorial Reviews

Library Journal
Unlike books that hype the national information superhighway (e.g., Nicholas Negroponte's Being Digital, LJ 2/15/95) or criticize it (e.g., Clifford Stoll's Silicon Snake Oil, LJ 3/1/95), this work presents a balanced, comprehensive account of the benefits and problems associated with the digital revolution. Burstein (Turning the Tables, LJ 1/93) and Kline, an editor of Wired magazine, conducted over 100 interviews with industry leaders in computers and communications, technology visionaries, and policy experts, some of which are recorded in appendixes. The authors offer chapters on the Internet, virtual reality, the usability of computer products, the gap between information "haves" and "have nots," the global challenge, and promoting competition among companies in computers and communications. The authors pay much attention to the contest for supremacy in the lucrative information markets of tomorrow. This readable and informative book belongs in all libraries.-Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
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Product Details

  • ISBN-13: 9780452271050
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 10/1/1996
  • Edition description: REPRINT
  • Pages: 480
  • Product dimensions: 7.00 (w) x 5.00 (h) x 1.00 (d)

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