Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Overview

Praise for Roar!

"Kevin Daum's Roar! is a charming new set of insights destined to help you in all your personal interactions whether in sales or otherwise. Everyone should have an old friend like Lenny."
Ken Fisher, founder and CEO, Fisher Investments, and columnist, Forbes' "Portfolio Strategy"

"This is one of the most entertaining business books I've read, offering up some of the most essential steps you ...

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Overview

Praise for Roar!

"Kevin Daum's Roar! is a charming new set of insights destined to help you in all your personal interactions whether in sales or otherwise. Everyone should have an old friend like Lenny."
Ken Fisher, founder and CEO, Fisher Investments, and columnist, Forbes' "Portfolio Strategy"

"This is one of the most entertaining business books I've read, offering up some of the most essential steps you can take right now to better communicate your idea and win."
Jennifer Openshaw, columnist, Dow Jones' MarketWatch

"Nothing is more important than knowing how to specifically communicate your message to customers. Kevin Daum has cracked open an ancient code that has been under our nose for thousands of years—providing a twenty-first-century application of these timeless principles."
Verne Harnish, "Growth Guy"founder, Entrepreneurs' Organization (EO)author of Mastering the Rockefeller Habits, CEO, Gazelles

"Daum has nailed the keys to effective selling. Imagine an easy way to learn this, traveling through a fun story and, at the end, walking away with some highly recommended restaurants as a value add. You will truly 'ROAR' once you finish this book!"
Jack Daly, CEO, Professional Sales Coach, Inc.

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Product Details

  • ISBN-13: 9780470598795
  • Publisher: Wiley
  • Publication date: 4/19/2010
  • Edition number: 1
  • Pages: 211
  • Sales rank: 1,048,958
  • Product dimensions: 5.30 (w) x 7.10 (h) x 1.00 (d)

Meet the Author

Kevin Daum is the founder of TAE International, a marketing consultancy that helps companies deliver The Awesome Experience through compelling messaging, intentional marketing, and memorable delivery. He has a degree in theatre and is an Inc. 500 entrepreneur whose sales and marketing techniques resulted in more than $1 billion in sales. Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program, a former board member of the Entrepreneurs' Organization (comprising 7,200 CEOs), and the National Columnist for Smart Business magazine. Kevin and his team of consultants deliver programs on customer experience, marketing, and creativity. Visit Kevin online at www.KevinDaum.com.

Daniel A. Turner is President and founder of TCG, an Inc. 500 company that has saved taxpayers over $250 million. Dan is on the board of the Entrepreneurs' Organization and is a graduate of the MIT Entrepreneurial Executive Leadership program.

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Table of Contents

Chapter 1 The Meeting.

Chapter 2 Visiting the V.P.

Chapter 3 Following Up.

Chapter 4 The 3,500-Year-Old Process.

Chapter 5 The Wise Buyer.

Chapter 6 The Cynical Buyer.

Chapter 7 The Simple Buyer.

Chapter 8 The Disinterested Buyer.

Chapter 9 The Referral.

Chapter 10 The Sales Call.

Epilogue.

Summary of ROAR! Concepts.

Integrating the ROAR! Approach.

Our Inspiration.

Acknowledgments.

About the Authors.

Bonus Chapter and Coupon.

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Customer Reviews

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Sort by: Showing all of 6 Customer Reviews
  • Posted January 16, 2010

    An employee "Must Read"

    As a small business owner I have read more than my share of "How To" books. It was suggested that I give this book some attention when I complained to a friend about the issues that I was having with some unsatisfied customers. BINGO! Applying the same old strategies ( "The customer is always right, "Just do whatever it takes to make them happy")was not cutting it. This book created the opportunity for my staff and I to see where we were going wrong BEFORE we had to make apologies or fix problems. Having a simple formula to gauge how to best approach each visitor to our store has truly empowered my staff. Now we spend time building our customer base instead of repairing damage. Keven Daum's approach is entertaining and certainly memorable. It's also the perfect length to have each and every employee read. It's now part of my employee handbook's required reading.

    1 out of 1 people found this review helpful.

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  • Posted January 15, 2010

    One of the best way's to make sense of the selling process

    I read the book and absolutely loved the style and charachter representation used to create the visual and mental process of the various types of buyers. I am thoroughly hooked on Kevin Daum's no nonsense style to the sales approach. Being a sales animal for many years, it takes quite a bit to motivate me into re-inventing and reviewing my own process. The more I addressed the sales approach in ROAR, the more apparent it became that this author is dead on accurate.

    This book would have been very instrumental in my early sales career had I read it. It taught me in a few hours what life taught me in 15 years!

    1 out of 1 people found this review helpful.

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  • Posted February 27, 2011

    good read and good information

    this book teaches by parable which creates a more interesting read than a 'busuness book' but either way the information is sound and useful and practical .As a testiment to the value of this book this is the first book that i have in print that i wanted on my nook as well.

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  • Posted April 9, 2010

    If you want to grow your business, ROAR! is just the ticket.

    There are SO MANY sales and marketing books out there touting their virtues....ROAR! is the only one I've ever found that delivers on its own promise. Clear, helpful and very actionable. With an entertaining back drop of some of NYC's best restaurants, follow Lenny's advice and you'll find yourself soon with more customers, the right customers, and the ability to deliver on your promise to them. A definite "must read" for anyone in business -- large or small.

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  • Anonymous

    Posted January 23, 2010

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  • Anonymous

    Posted March 24, 2010

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