Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable [NOOK Book]

An employee "Must Read"

As a small business owner I have read more than my share of "How To" books. It was suggested that I give this book some attention when I complained to a friend about the issues that I was having with some unsatisfied customers. BINGO! Applying the same old strategies ( "The customer is always right, "Just do whatever it takes to make them happy")was not cutting it. This book created the opportunity for my staff and I to see where we were going wrong BEFORE we had to make apologies or fix problems. Having a simple formula to gauge how to best approach each visitor to our store has truly empowered my staff. Now we spend time building our customer base instead of repairing damage. Keven Daum's approach is entertaining and certainly memorable. It's also the perfect length to have each and every employee read. It's now part of my employee handbook's required reading.

1 out of 1 people found this review helpful.

One of the best way's to make sense of the selling process

I read the book and absolutely loved the style and charachter representation used to create the visual and mental process of the various types of buyers. I am thoroughly hooked on Kevin Daum's no nonsense style to the sales approach. Being a sales animal for many years, it takes quite a bit to motivate me into re-inventing and reviewing my own process. The more I addressed the sales approach in ROAR, the more apparent it became that this author is dead on accurate.

This book would have been very instrumental in my early sales career had I read it. It taught me in a few hours what life taught me in 15 years!

1 out of 1 people found this review helpful.

good read and good information

this book teaches by parable which creates a more interesting read than a 'busuness book' but either way the information is sound and useful and practical .As a testiment to the value of this book this is the first book that i have in print that i wanted on my nook as well.

If you want to grow your business, ROAR! is just the ticket.

There are SO MANY sales and marketing books out there touting their virtues....ROAR! is the only one I've ever found that delivers on its own promise. Clear, helpful and very actionable. With an entertaining back drop of some of NYC's best restaurants, follow Lenny's advice and you'll find yourself soon with more customers, the right customers, and the ability to deliver on your promise to them. A definite "must read" for anyone in business -- large or small.

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