Robin Williams Design Workshop

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Overview

Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett

Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.

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Robin Williams Design Workshop, Second Edition

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More About This Book

Overview

Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett

Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.

Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples.

  • Discover practical and effective design principles and concept–and how to apply them to virtually any project.
  • Learn why some designs are attention-getting and others are not.
  • Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more.
  • Test your design acumen by comparing before-and-after examples.
  • Find a wealth of inspiration for your own design projects.
  • Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.
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Editorial Reviews

Booknews
Describes practical graphic design principles and concepts, and how to apply them to projects. The authors explain why some designs are more likely to grab attention, and which looks are suitable for specific types of projects, such as business cards, letterhead, brochures, logos, and other advertising. Ample color design examples are sprinkled throughout the book. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From The Critics
Basic design and typographic principles are taught in a title which is illustrated with hundreds of design examples and which clearly remarks on how designs may be effective or ineffective. From assessing before-and-after examples to considering different designs for business cards, advertising and web sites, Design Workshop provides a well-rounded foundation for beginners.
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Product Details

  • ISBN-13: 9780201700886
  • Publisher: Peachpit Press
  • Publication date: 10/26/2000
  • Series: Robin Williams Design Workshop Series
  • Edition description: Older Edition
  • Pages: 304
  • Product dimensions: 9.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Robin Williams is the author of piles of best-selling and award-winning books, all by Peachpit Press, including The Non-Designer's Design Book, The Little Mac Book, The Non-Designer's Web Book, and many more. Robin has been teaching college-level graphic design for fourteen years.

John Tollett is a designer, art director, and illustrator with over thirty years experience in the graphic design world. He is the co-author of several best-selling books, including The Non-Designer's Web Book and The Little iBook Book.

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Table of Contents

Introduction.

IDEA SPARKS.

1. How Much Do You Already Know?
2. Taking Advantage of Clip Art.
3. Working with Photographs.
4. Understanding Design Challenges and Approaches.
5. Creating Visual Impact.

PROJECTS.

6. Logos.
7. Business Cards, Letterhead, and Envelopes.
8. Invoices and Forms.
9. Advertising.
10. Billboards.
11. Web Sites.
12. Tables of Contents and Indices.
13. Newsletters and Brochures.
14. Flyers.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews

  • Anonymous

    Posted June 22, 2001

    This book will force you out of your design box!

    This full color book is a great reference! Some great sections were: creating logos/letterhead; creating images that can span needs from newspaper,to web,to high quality print;and implementing designs from idea to completion. The only drawback is a very self-serving questionnaire that forces you to reference other books that the authors have written. Ignore this chapter, and this book is a true winner!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted February 6, 2001

    Good Idea Book

    I really enjoyed this book. Although I found the first chapter, 'how much do you know already?' which asks you questions about design - but lists no answers and just tells you to buy another book, to be annoying - the rest of the book was worth this poorly written first chapter. I liked how they showed pictures of the evoloution of each project and a description of the design process.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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