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Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples.
|1||How much do you already know?||3|
|2||Taking advantage of clip art||15|
|3||Working with photographs||27|
|4||Understanding design challenges and approaches||45|
|5||Creating visual impact||65|
|7||Business cards, letterhead, and envelopes||103|
|8||Invoices and forms||121|
|12||Tables of contents and indices||179|
|13||Newsletters and brochures||195|
|Designers & the design process|
Posted August 14, 2014
Posted June 22, 2001
This full color book is a great reference! Some great sections were: creating logos/letterhead; creating images that can span needs from newspaper,to web,to high quality print;and implementing designs from idea to completion. The only drawback is a very self-serving questionnaire that forces you to reference other books that the authors have written. Ignore this chapter, and this book is a true winner!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 6, 2001
I really enjoyed this book. Although I found the first chapter, 'how much do you know already?' which asks you questions about design - but lists no answers and just tells you to buy another book, to be annoying - the rest of the book was worth this poorly written first chapter. I liked how they showed pictures of the evoloution of each project and a description of the design process.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.