Rock Solid SEOby All classic book warehouse
Out of nowhere, my websites all TANKED. Every
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Over the last few months I've seen hundreds of SEO marketers lose entire income streams overnight. And it wasn't very long ago that I was in the same boat. I was doing SEO just like everyone else, following what the gurus were saying, and sitting pretty on a few high ranking sites. But Then Everything Changed.
Out of nowhere, my websites all TANKED. Every single one.
Of course I later found out that it was thanks to a little thing called the Google Panda. I found out that it had actually affected thousands of websites, and I wasn't the only one who got killed.
My Income Dropped to Almost $0
As you might imagine, I got pretty freaked out. What was I supposed to do now? I had a family to support. Plus I was saving up for a sweet vacation, as this had been my best year to date
Then it hit me.
I wasn't building a solid business!
Despite the fact that dozens of marketers had told me not to solely focus on SEO, I did it anyways. I figured that I was doing okay, why should I listen to them?
I mean, they were just jealous, right?.
So after getting killed in the SERPs, I finally learned my lesson. I decided to build a real, brandable business from that point on. No longer would all of my traffic come from SEO, but from other sources as well.
And you know what happened? I developed a system of building websites that just cannotÂ fail. Not only does it help me rock in the SEO world, but get tons of traffic from other sources as well.
There’s a reason why SEO is by far the most popular free traffic method online. In fact, there are several reasons.
For one thing- it can create HUGE passive income streams. Once you have a website ranking at #1 for its keywords, it will make money day in and day out- whether you work on it or not.
Now this isn’t to say that you should never touch it again. It’s just saying that it won’t constantly need your attention like paid traffic campaigns do.
Another reason that people like SEO is its CHEAP. You don’t need a huge budget to get started. In fact, all you really need is a few bucks for your domain name and hosting.
Building backlinks, writing articles, creating videos- these take a bit of time, but no money (unless you outsource them). And since most marketers have more time than money, this is a good way for them to drive traffic.
Finally, search engine traffic is EXTREMELY targeted! These days, people go to Google when they have a problem. Weight loss, divorce, money, heart disease, misbehaving kids- Google has the answer to everything! You just plug in your question, hit the Enter key, and Google helps you out.
And guess what- if your website is at the top of the listings, YOU are the one who has the chance to help that Google user.
That sounds like a business opportunity to me.
But here’s the thing- the online world changes daily. This includes search engines, and how business owners can use SEO to drive traffic.
To prove that, let’s take a look at how SEO has changed over the years.
How SEO Used to be Done
When Google first came out, it was EXTREMELY easy to rank a website for certain keywords. This was based on both onsite optimization and offsite optimization.
Old School Onsite Optimization
It used to be that all you had to do was stuff your site full of the keywords you were targeting, and you’d get traffic.
For example, let’s say you were targeting the keywords “how to lose weight.”
If you typed that into Google, it was fairly common to come across sites that looked like this (no, I’m NOT kidding):
How to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight how to lose weight
….pretty ridiculous, right?
Well it didn’t take Google too long to figure out that a VERY high keyword density doesn’t deliver quality content to the reader.
So they lowered what is considered the “optimal” keyword density to 1% to 3% (depending on who you talked to- everyone recommended something different).
As for internal linking- that just wasn’t very important. You could link to stuff on your own site to keep the visitor there longer, but it wasn’t required by any means.
Your website didn’t need to be clean. You could have images all over the place...
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