Introduction: Definitions, Themes, and Issues.
Into the Twentieth Century: Popular Music and Mass Culture. Rock 'n' Roll: The Birth of a New Era. Marketing and the Politics of Race, Language, and Gender. Regulating Popular Music.
1. Mass Technology and Popular Taste: The Tin Pan Alley Era.
Sound Recording: From the Cylinder to the Disc. Tin Pan Alley Constructs the Mainstream Tradition. Commercial Broadcasting: A Very Private Enterprise. Hollywood Bolsters Tin Pan Alley.
2. Blues and Country Music: Mass Media and the Construction of Race.
Blues and Country: More Equal Than Separate. “Race” Music: The Popular Sounds of Black America. “Hillbilly” : The Music of the White Working-Class. The Dissemination of Blues and Country: More Separate Than Equal. The Long Road Back for Records.
3. “Good Rockin' Tonight” : The Rise of Rhythm and Blues.
The Publishers and the Broadcasters: ASCAP vs. BMI. Enter the Deejay: The Broadcasters vs. the AFM. From Big Bands to Solo Singers. The Major Labels Reclaim Country Music. The Independents Promote Rhythm and Blues. High Fidelity/Low Overhead. Television and the Suppression of FM Broadcasting. Independent Radio: Deejays in Your Face.
4. Crossing Cultures: The Eruption of Rock 'n' Roll.
Cultural Diversity: The Roots of Rock 'n' Roll. Structural Changesin the Music Industry. Sounds of the Cities. Doo Wop: The Intersection of Gospel, Jazz, and Pop. Rockabilly: The Country Strain.
5. The Empire Strikes Back: The Reaction to Rock 'n' Roll.
The Established Powers Fight Back. Schlock Rock: Enter the White Middle Class. The Official Attack of Rock 'n' Roll. Surf's Up!
6. Popular Music and Political Culture: The Sixties.
The Civil Rights Movement and Popular Music. The British Invasion Occupies the Pop Charts. Breaking the Sounds of Silence. Against the Grain: The Counterculture.
7. Music vs. Markets: The Fragmentation of Pop.
The Music Industry: A Sound Investment. Creativity and Commerce: Rock as Art. Sweeter Soul Music. Singer/Songwriters, Soft Rock Solutions, and More. Women's Music: The Feminist Alternative. From Country Rock to Southern Boogie. Mad with Power: Heavy Metal. All That Glitters Doesn't Sell Gold.
8. Punk and Disco: The Poles of Pop.
Punk vs. Disco. Punk: Rock as (White) Noise. Disco: The Rhythm without the Blues.
9. Music Videos, Superstars, and Mega-Events: The Eighties.
Early Music Television: They Want Their MTV. Superstars: The Road to Economic Recovery. Charity Rock and Mega-Events: Who Is the World? Technology and the New International Music Industry.
10. Rap and Metal: Youth Culture and Censorship.
The Continuing History of Heavy Metal. Hip Hop, Don't Stop. Popular Music and the Politics of Censorship.
11. Alternative to What?: Packaging Pop in the Nineties
Alternative as Mainstream. Packaging Popular Music. The Internet: An Alternative (to the) Music Industry.