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Roger C. Parker's Guide to Web Content and Design

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With his seminal guide to Web site design, award-winning author Roger C. Parker lays out the eight steps to Web site success: planning, content, design, involvement, production, follow-up, promotion, and maintenance. In Roger C. Parker?s Guide to Web Content and Design, Parker argues that the Web is best suited as a marketing and communication medium rather than a playground for designers. According to Parker, graphic design should be utilized as a resource to more effectively ...
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Overview

With his seminal guide to Web site design, award-winning author Roger C. Parker lays out the eight steps to Web site success: planning, content, design, involvement, production, follow-up, promotion, and maintenance. In Roger C. Parker’s Guide to Web Content and Design, Parker argues that the Web is best suited as a marketing and communication medium rather than a playground for designers. According to Parker, graphic design should be utilized as a resource to more effectively deliver a Web site’s message to a targeted audience.

Roger C. Parker’s Guide to Web Content and Design touches on the topics of choosing a Web site address, developing quality content, engaging your visitors, promoting your Web site, upgrading existing Web sites, and customer service. Parker’s book reveals the promise of the Web and demonstrates how you can maximize your commercial forays onto the Internet.

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Editorial Reviews

Bill Carmada
You can build a wonderfully competitive Web site without mortgaging your children through the next seven generations. You can do it without obsessing over HTML tags, or hiring pricey experts dressed in black who don't know a thing about your business. Roger C. Parker's Guide to Web Content and Design shows you how-in eight steps that can be understood by virtually anyone.

You will rarely find this much common sense between two covers. Parker (author of the classic Looking Good in Print), shows how to set the right goals, create the right content, develop an inviting design, and build deeper relationships with your visitors. You'll learn easy techniques for producing and managing-including when it makes sense to delegate. Parker also offers comprehensive techniques for promoting, and improving your site once it's running.

Best of all the great stuff in this book: easy-to-use worksheets that systematize everything from strategy and planning through design, content development, and site management.

Bill Carmada @ Cyberian Express

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Product Details

  • ISBN-13: 9781558285538
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 11/1/1997
  • Edition description: 1 ED
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 8.54 (w) x 10.97 (h) x 0.50 (d)

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