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Bill CarmadaYou can build a wonderfully competitive Web site without mortgaging your children through the next seven generations. You can do it without obsessing over HTML tags, or hiring pricey experts dressed in black who don't know a thing about your business. Roger C. Parker's Guide to Web Content and Design shows you how-in eight steps that can be understood by virtually anyone.
You will rarely find this much common sense between two covers. Parker (author of the classic Looking Good in Print), shows how to set the right goals, create the right content, develop an inviting design, and build deeper relationships with your visitors. You'll learn easy techniques for producing and managing-including when it makes sense to delegate. Parker also offers comprehensive techniques for promoting, and improving your site once it's running.
Best of all the great stuff in this book: easy-to-use worksheets that systematize everything from strategy and planning through design, content development, and site management.
Bill Carmada @ Cyberian Express