Roi in Action Casebook / Edition 1

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ROI in Action Casebook

ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips's six books in the Measurement and Evaluation Series, this book clearly illustrates the ROI Methodology.

The case studies represent a variety of applications in human resources, learning and development, and performance improvement. Each case follows the methodology and describes in detail how it was used to show the value of a particular project or program.

Written for anyone who is involved in evaluation projects, this important resource provides pertinent advice on how to approach the planning process, capture the necessary inputs to complete the plans, and develop plans in a simplistic, routine, and consistent way. ROI in Action Casebook serves as a useful guide for the evaluation planning process. The more complex the evaluation, the more this book will be needed. The book addresses the full spectrum of the process including:

  • Importance of planning
  • Various approaches to planning
  • Planning meeting: participants and agenda
  • Verifying the objectives
  • Developing new objectives
  • Completing the data collection plan
  • Completing the ROI analysis plan
  • Completing the project plan
  • Following through with the plan

The book includes questions at the end of each case to stimulate additional thought and discussion. The questions can be used to develop and dissect the issues, techniques, methodologies, and results.

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Product Details

  • ISBN-13: 9780787987176
  • Publisher: Wiley
  • Publication date: 2/28/2008
  • Series: Measurement and Evaluation Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 400
  • Sales rank: 1,101,884
  • Product dimensions: 6.38 (w) x 9.17 (h) x 1.17 (d)

Meet the Author

Patricia Pulliam Phillips is an internationally recognized author, consultant, and president and CEO of ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate-level courses.

Jack J. Phillips is chairman of the ROI Institute, Inc. A world-renowned expert on measurement and evaluation, Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers around the world. Phillips is the author or editor of more than thirty books and more than one hundred articles.

ROI Institute, Inc., is a benchmarking, research, and information-sharing organization that provides consulting services, workshops, and certification in the ROI Methodology. Widely considered the leading authority on evaluation and measurement of learning and development in organizations, ROI Institute conducts workshops and offers certification for thousands of practitioners through a variety of strategic partners.

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Table of Contents

List of Figures and Exhibits.


How to Use This Casebook.

Chapter 1. Measuring ROI in Effective Meeting Skills: A Telecommunications Equipment Manufacturer (Patricia Pulliam Phillips and Jack J. Phillips).

Chapter 2. Measuring ROI in Business Coaching: A Global Hotel Chain (Jack J. Phillips).

Chapter 3. Measuring ROI in Sales Training: A Pharmaceutical Company (Ron Drew Stone).

Chapter 4. Measuring ROI in a Career Development Initiative: A Global Computer Company (Holly Burkett).

Chapter 5. Measuring ROI in a Sales Training Programme: An International Hotel Chain (Peter Haigh, Edited by Jane Massy).

Chapter 6. Measuring ROI in Coaching for New-Hire Employee Retention: A Global Media Company (Lisa Ann Edwards and Christina Lounsberry).

Chapter 7. Measuring ROI in Operational and Quality Training: A Plastics Manufacturing Company for the Prepared Foods Industry (Kirk Smith).

Chapter 8. Measuring ROI in a Professional Development Day: A Technical College (Jennifer Janecek Hartman and Leah Woodke).

Chapter 9. Measuring ROI in Sales Training in a Nonprofit Business: An Information Technology Company (Lisa Sallstrom).

Chapter 10. Measuring ROI in RxSource: An Electronic Documentation Tool: A Pharmacy Benefit Management Company (Nathan Faylor, Isabelle Maisse, and Kristen Neal).

Chapter 11. Forecasting ROI in a Performance Improvement Training Program: A Healthcare Organization (Bonnie L. Carpenter).

Chapter 12. Measuring ROI in Negotiations Skills Training: A Mortgage Company (Kendall Kerekes, Kelly Coumbe, John Ruggiero, and Sanam Razzaghi).

Chapter 13. Measuring ROI in Manage by Fact (MBF) Training: An Automotive Wheels Manufacturing Company (Alaster Nyaude).

Chapter 14. Measuring ROI in an Employee Retraining Program: A Global Copper Mining and Manufacturing Company (Christian Faune, Marcelo Mardones, Jaime Rosas Saraniti, and Rodrigo Lara Fernandez).


About the Editors.

Special Offer from ROI Institute.

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