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ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips's six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology. The case studies represent a variety of applications in human resources, learning and development, and performance improvement. Each case follows the methodology and describes in detail how it was used to show the value of a particular project or program.
List of Figures and Exhibits.
How to Use This Casebook.
Chapter 1. Measuring ROI in Effective Meeting Skills: A Telecommunications Equipment Manufacturer (Patricia Pulliam Phillips and Jack J. Phillips).
Chapter 2. Measuring ROI in Business Coaching: A Global Hotel Chain (Jack J. Phillips).
Chapter 3. Measuring ROI in Sales Training: A Pharmaceutical Company (Ron Drew Stone).
Chapter 4. Measuring ROI in a Career Development Initiative: A Global Computer Company (Holly Burkett).
Chapter 5. Measuring ROI in a Sales Training Programme: An International Hotel Chain (Peter Haigh, Edited by Jane Massy).
Chapter 6. Measuring ROI in Coaching for New-Hire Employee Retention: A Global Media Company (Lisa Ann Edwards and Christina Lounsberry).
Chapter 7. Measuring ROI in Operational and Quality Training: A Plastics Manufacturing Company for the Prepared Foods Industry (Kirk Smith).
Chapter 8. Measuring ROI in a Professional Development Day: A Technical College (Jennifer Janecek Hartman and Leah Woodke).
Chapter 9. Measuring ROI in Sales Training in a Nonprofit Business: An Information Technology Company (Lisa Sallstrom).
Chapter 10. Measuring ROI in RxSource: An Electronic Documentation Tool: A Pharmacy Benefit Management Company (Nathan Faylor, Isabelle Maisse, and Kristen Neal).
Chapter 11. Forecasting ROI in a Performance Improvement Training Program: A Healthcare Organization (Bonnie L. Carpenter).
Chapter 12. Measuring ROI in Negotiations Skills Training: A Mortgage Company (Kendall Kerekes, Kelly Coumbe, John Ruggiero, and Sanam Razzaghi).
Chapter 13. Measuring ROI in Manage by Fact (MBF) Training: An Automotive Wheels Manufacturing Company (Alaster Nyaude).
Chapter 14. Measuring ROI in an Employee Retraining Program: A Global Copper Mining and Manufacturing Company (Christian Faune, Marcelo Mardones, Jaime Rosas Saraniti, and Rodrigo Lara Fernandez).
About the Editors.
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