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ROI in Action Casebook
ROI in Action Casebook offers a collection of ROI case studiesthat represent the classic use of the proven ROI Methodology. Acompanion volume to Jack J. Phillips and Patricia PulliamPhillips's six books in the Measurement and Evaluation Series, thisbook clearly illustrates the ROI Methodology.
The case studies represent a variety of applications in humanresources, learning and development, and performance improvement.Each case follows the methodology and describes in detail how itwas used to show the value of a particular project or program.
Written for anyone who is involved in evaluation projects, thisimportant resource provides pertinent advice on how to approach theplanning process, capture the necessary inputs to complete theplans, and develop plans in a simplistic, routine, and consistentway. ROI in Action Casebook serves as a useful guide for theevaluation planning process. The more complex the evaluation, themore this book will be needed. The book addresses the full spectrumof the process including:
The book includes questions at the end of each case to stimulateadditional thought and discussion. The questions can be used todevelop and dissect the issues, techniques, methodologies, andresults.
List of Figures and Exhibits.
How to Use This Casebook.
Chapter 1. Measuring ROI in Effective Meeting Skills: ATelecommunications Equipment Manufacturer (Patricia PulliamPhillips and Jack J. Phillips).
Chapter 2. Measuring ROI in Business Coaching: A Global HotelChain (Jack J. Phillips).
Chapter 3. Measuring ROI in Sales Training: A PharmaceuticalCompany (Ron Drew Stone).
Chapter 4. Measuring ROI in a Career Development Initiative: AGlobal Computer Company (Holly Burkett).
Chapter 5. Measuring ROI in a Sales Training Programme: AnInternational Hotel Chain (Peter Haigh, Edited by Jane Massy).
Chapter 6. Measuring ROI in Coaching for New-Hire EmployeeRetention: A Global Media Company (Lisa Ann Edwards and ChristinaLounsberry).
Chapter 7. Measuring ROI in Operational and Quality Training: APlastics Manufacturing Company for the Prepared Foods Industry(Kirk Smith).
Chapter 8. Measuring ROI in a Professional Development Day: ATechnical College (Jennifer Janecek Hartman and Leah Woodke).
Chapter 9. Measuring ROI in Sales Training in a NonprofitBusiness: An Information Technology Company (Lisa Sallstrom).
Chapter 10. Measuring ROI in RxSource: An ElectronicDocumentation Tool: A Pharmacy Benefit Management Company (NathanFaylor, Isabelle Maisse, and Kristen Neal).
Chapter 11. Forecasting ROI in a Performance ImprovementTraining Program: A Healthcare Organization (Bonnie L.Carpenter).
Chapter 12. Measuring ROI in Negotiations Skills Training: AMortgage Company (Kendall Kerekes, Kelly Coumbe, John Ruggiero, andSanam Razzaghi).
Chapter 13. Measuring ROI in Manage by Fact (MBF) Training: AnAutomotive Wheels Manufacturing Company (Alaster Nyaude).
Chapter 14. Measuring ROI in an Employee Retraining Program: AGlobal Copper Mining and Manufacturing Company (Christian Faune,Marcelo Mardones, Jaime Rosas Saraniti, and Rodrigo LaraFernandez).
About the Editors.
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