Roi in Action Casebook / Edition 1

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The Potential of ROI in Action

Although the use of ROI Methodology has its beginning in measuring the impact of training and development, it has quickly expanded to include many other areas including coaching, consulting, human resources, leadership development, and meetings and events in thousands of organizations, including in the public, private, and non-profit sectors.

This book highlights dozens of real-world studies that explore measuring ROI in a variety of projects and programs, including effective meeting skills for a telecommunications equipment manufacturer, business coaching at a global hotel chain, a career-development initiative at a global computer company, coaching for new-hire employee retention at a global media company, operational and quality training at a plastics manufacturing company, a professional development day at a technical college, information technology sales training in a nonprofit organization, the effectiveness of an electronic documentation tool, a performance improvement training program at a healthcare organization, negotiations skills training for a mortgage company, and many others.

Praise for ROI in Action Casebook

"Seeking growth, balance, and progress in your agency? Well, you've just found it in this volume of best practices, case studies, and measurable performance indication that can only be derived from using the ROI Methodology."
—Honorable Ruby B. DeMesme, senior fellow and strategist, Management Consulting Solutions, BearingPoint, Inc.

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Product Details

  • ISBN-13: 9780787987176
  • Publisher: Wiley
  • Publication date: 2/28/2008
  • Series: Measurement and Evaluation Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 400
  • Product dimensions: 6.38 (w) x 9.17 (h) x 1.17 (d)

Meet the Author

Patricia Pulliam Phillips is an internationally recognized author, consultant, and president and CEO of ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate-level courses.

Jack J. Phillips is chairman of the ROI Institute, Inc. A world-renowned expert on measurement and evaluation, Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers around the world. Phillips is the author or editor of more than thirty books and more than one hundred articles.

ROI Institute, Inc., is a benchmarking, research, and information-sharing organization that provides consulting services, workshops, and certification in the ROI Methodology. Widely considered the leading authority on evaluation and measurement of learning and development in organizations, ROI Institute conducts workshops and offers certification for thousands of practitioners through a variety of strategic partners.

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Table of Contents

List of Figures and Exhibits.


How to Use This Casebook.

Chapter 1. Measuring ROI in Effective Meeting Skills: A Telecommunications Equipment Manufacturer (Patricia Pulliam Phillips and Jack J. Phillips).

Chapter 2. Measuring ROI in Business Coaching: A Global Hotel Chain (Jack J. Phillips).

Chapter 3. Measuring ROI in Sales Training: A Pharmaceutical Company (Ron Drew Stone).

Chapter 4. Measuring ROI in a Career Development Initiative: A Global Computer Company (Holly Burkett).

Chapter 5. Measuring ROI in a Sales Training Programme: An International Hotel Chain (Peter Haigh, Edited by Jane Massy).

Chapter 6. Measuring ROI in Coaching for New-Hire Employee Retention: A Global Media Company (Lisa Ann Edwards and Christina Lounsberry).

Chapter 7. Measuring ROI in Operational and Quality Training: A Plastics Manufacturing Company for the Prepared Foods Industry (Kirk Smith).

Chapter 8. Measuring ROI in a Professional Development Day: A Technical College (Jennifer Janecek Hartman and Leah Woodke).

Chapter 9. Measuring ROI in Sales Training in a Nonprofit Business: An Information Technology Company (Lisa Sallstrom).

Chapter 10. Measuring ROI in RxSource: An Electronic Documentation Tool: A Pharmacy Benefit Management Company (Nathan Faylor, Isabelle Maisse, and Kristen Neal).

Chapter 11. Forecasting ROI in a Performance Improvement Training Program: A Healthcare Organization (Bonnie L. Carpenter).

Chapter 12. Measuring ROI in Negotiations Skills Training: A Mortgage Company (Kendall Kerekes, Kelly Coumbe, John Ruggiero, and Sanam Razzaghi).

Chapter 13. Measuring ROI in Manage by Fact (MBF) Training: An Automotive Wheels Manufacturing Company (Alaster Nyaude).

Chapter 14. Measuring ROI in an Employee Retraining Program: A Global Copper Mining and Manufacturing Company (Christian Faune, Marcelo Mardones, Jaime Rosas Saraniti, and Rodrigo Lara Fernandez).


About the Editors.

Special Offer from ROI Institute.

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