ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

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by Guy Powell, Steven Groves, Jerry Dimos
     
 

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How to Improve the Return on Your Social Marketing Investment

With this book, social marketers can now answer that nagging question from the CEO and CFO:

“How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk?”

The concepts in this book can be

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Overview

How to Improve the Return on Your Social Marketing Investment

With this book, social marketers can now answer that nagging question from the CEO and CFO:

“How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest RIO and least risk?”

The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to:

  • Influences
  • Consumers
  • Individuals

RIO of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of cast studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney.

The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy. 

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Product Details

ISBN-13:
9780470827413
Publisher:
Wiley
Publication date:
03/22/2011
Pages:
320
Product dimensions:
6.30(w) x 9.10(h) x 1.60(d)

Meet the Author

Guy R. Powell is the President and founder of DemandROMIwhere over the last 20 years he has helped clients from across theglobe build highly successful and measureable marketing strategiesto drive increased revenue, profit, brand and share. As part of hisconsulting activities he has trained and/or presented his findingsand methods to thousands of marketers across the globe. Hisconsulting career began with ATKearney delivering strategic andtactical solutions to help companies fuel and maintainextraordinary growth for mid-tier and Global 1000 companies. He hasexperience with many Fortune companies in sectors including CPG,financial services and high technology. Powell’s educationalbackground includes an MBA from the University of Chicago and aBSEE from Lehigh University.

Steven W. Groves is the CEO and lead consultant forSocial Marketing Conversations. As author, podcaster, blogger anddigital polymath, he has worked with some of the most remarkablebrands in social marketing and social media. He has consulted witha wide range of global industries on marketing and businessdevelopment needs—consumer product goods companies, authorsand publishers, real estate professionals, non-profits, banks andsoftware companies. A sought-after speaker, Steven opened the 2010Phoenix SCORE Social Media Conference, the “Social &Traditional Marketing” track for the 2010 Online MarketingSummit and the Arizona Small Business Association (ASBA) SocialMedia Symposium in 2009. He has lectured for ASU in theBarrett’s Honors College for Entrepreneurial Education.

Jerry Dimos is a Partner with The LiTMUS Group heading upthe Singapore office. With more than 15 years of managementconsulting experience centered on strategy, growth and performanceimprovement programs for Fortune 500 companies, he has deliveredsuccessful projects across Asia Pacific playing major roles inimproving the performance of complex, global organizations,delivering strategic and operational improvements within thebanking, insurance, energy and consumer products sectors. Jerry hasan MBA from the Chicago Booth Graduate School of Business, aMasters from the School of Engineering, University of Sydney andPost Graduate Degree in Information Technology from the Universityof Technology, Sydney. Jerry is a Chartered Management Accountant,a Certified Management Consultant and has been a contributor tomany industry standards.

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