This audiobook is narrated by a digital voice.
Discover how a scrappy streaming device company rewrote the future of television advertising. Roku Rules takes you inside one of the most remarkable transformations in the media industry-how Roku evolved from a hardware underdog into the most powerful force in connected TV (CTV) advertising.
This insider case study is a must-listen for media professionals, marketers, brand strategists, ad tech executives, and anyone fascinated by the convergence of content, commerce, and data.
Learn how Roku:
- Built an AVOD-first strategy while competitors chased subscriptions
- Turned The Roku Channel into a brand-safe, high-performance ad juggernaut
- Used first-party data and OS-level access to outmaneuver Meta, YouTube, and even Netflix
- Pioneered shoppable TV through groundbreaking partnerships with Walmart and Instacart
- Navigated ad slowdowns, layoffs, and platform pressure without losing its vision
From real-time measurement to retail media, from screensavers to smart home integrations, Roku Rules reveals the bold, strategic choices behind Roku's rise-and how it quietly became the smartest advertising engine on your screen.
Whether you're an advertiser looking to make smarter buys, a brand leader exploring data-driven storytelling, or a creator curious about the streaming ecosystem, this audiobook delivers insights, inspiration, and the playbook of a company that didn't just follow the trends-it created them.
Keywords:
Roku, advertising, ad tech, connected TV, CTV, AVOD, first-party data, retail media, brand safety, streaming, media strategy, Roku Channel, shoppable TV, performance marketing, digital advertising, OneView, marketing innovation, smart TV, TV ads, ad targeting, ad measurement, ad-supported streaming, programmatic TV
This audiobook is narrated by a digital voice.
Discover how a scrappy streaming device company rewrote the future of television advertising. Roku Rules takes you inside one of the most remarkable transformations in the media industry-how Roku evolved from a hardware underdog into the most powerful force in connected TV (CTV) advertising.
This insider case study is a must-listen for media professionals, marketers, brand strategists, ad tech executives, and anyone fascinated by the convergence of content, commerce, and data.
Learn how Roku:
- Built an AVOD-first strategy while competitors chased subscriptions
- Turned The Roku Channel into a brand-safe, high-performance ad juggernaut
- Used first-party data and OS-level access to outmaneuver Meta, YouTube, and even Netflix
- Pioneered shoppable TV through groundbreaking partnerships with Walmart and Instacart
- Navigated ad slowdowns, layoffs, and platform pressure without losing its vision
From real-time measurement to retail media, from screensavers to smart home integrations, Roku Rules reveals the bold, strategic choices behind Roku's rise-and how it quietly became the smartest advertising engine on your screen.
Whether you're an advertiser looking to make smarter buys, a brand leader exploring data-driven storytelling, or a creator curious about the streaming ecosystem, this audiobook delivers insights, inspiration, and the playbook of a company that didn't just follow the trends-it created them.
Keywords:
Roku, advertising, ad tech, connected TV, CTV, AVOD, first-party data, retail media, brand safety, streaming, media strategy, Roku Channel, shoppable TV, performance marketing, digital advertising, OneView, marketing innovation, smart TV, TV ads, ad targeting, ad measurement, ad-supported streaming, programmatic TV
ROKU RULES! Powering the Smartest Ads on Television: The untold story of how Roku redefined brand safety, performance, and the future of TV advertising.
ROKU RULES! Powering the Smartest Ads on Television: The untold story of how Roku redefined brand safety, performance, and the future of TV advertising.
FREE
with a B&N Audiobooks Subscription
Product Details
| BN ID: | 2940195342340 |
|---|---|
| Publisher: | Damon Zwicker |
| Publication date: | 06/08/2025 |
| Series: | Roku Rules! , #2 |
| Edition description: | Unabridged |
| Age Range: | 10 - 13 Years |
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