The Roles of Public Opinion Research in Canadian Government

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"It is a common assumption that goverments using public opinion research primarily to help them make decisions about major policy issues. However, how valid is this assumption? In The Roles of Public Opinion Research in Canadian Government, Christopher Page presents a major scholarly investigation into the uses and effectiveness of polls and focus groups." The Role of Public Opinion Research in Canadian Government demonstrates that opinion research has a greater variety of roles than is often recognized, and that, despite conventional wisdom, its foremost impact is to help governments determine how to communicate with citizens. It is an essential contribution to the study of Canadian politics, filling a major gap in the scholarship.
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Product Details

Meet the Author

Christopher Page is an instructor in the Department of Political Science at Carleton University.

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Table of Contents

1 Public opinion and polling 10
2 Public opinion and policy-making 19
3 The practice and framework of opinion research for government in Canada 34
4 An overview of the uses of opinion research in the policy process 53
5 Opinion research and government communications 66
6 Opinion research and constitutional renewal, 1980-1 80
7 Opinion research and the goods and services tax 104
8 Opinion research and gun control 131
9 Constraints on the use of opinion research in government 159
10 Conclusion 184
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