Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity

Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity

by Paul Temporal, Martin Trott
     
 

Romancing the Customer
Maximizing Brand Value Through Powerful Relationship Management

The consumer market is a fickle place where even the most stable of relationships can falter. So how do you keep your customers loyal, increase your market share and build the value of your brand? The key lies here. Dr Paul Temporal and Martin Trott draw on their

See more details below

Overview

Romancing the Customer
Maximizing Brand Value Through Powerful Relationship Management

The consumer market is a fickle place where even the most stable of relationships can falter. So how do you keep your customers loyal, increase your market share and build the value of your brand? The key lies here. Dr Paul Temporal and Martin Trott draw on their extensive international experience to reveal the secrets of successful brand building through customer relationship management (CRM).

The book id filled with practical tips and checklists to ensure an enduring and meaningful relationship with your customers and long-term affection for your brand.

Case studies from around the world include:

  • Barclays Bank
  • Boots
  • British Airways
  • Ford
  • its4me plc
  • Mercedes-Benz
  • Nestle
  • Pan Pacific Hotel Group
  • Sony
  • Tesco

The techniques and advice given in this book are indispensable for all companies, regardless of size or industry, and will help you to

  • Build brand value quickly
  • Attract and retain customers
  • Gain market share
  • Earn more profits
  • Strengthen brand loyalty
  • Extend value to investor relations
  • Motivate staff
  • Develop better products
  • Achieve unbeatable levels of customer service

This is the ultimate guide to building a lasting and sizzling love affair with your customers.

Read More

Editorial Reviews

From the Publisher
"...I would recommend this book to anyone who is relatively new to CRM..." (Journal of Consumer Marketing)
Booknews
Advice given here is intended to help companies of all sizes, in all industries, attract and retain customers, gain market share, earn more profits, and strengthen brand loyalty. Case studies are presented from companies including Mercedes-Benz, Nestle, Sony, and Ford. Temporal is an expert on brand creation, development, and management, with 20 years of experience in consulting and training; Trott works as marketing director for an e-commerce venture. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471846154
Publisher:
Wiley
Publication date:
06/05/2001
Pages:
250
Product dimensions:
6.30(w) x 9.00(h) x 1.10(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >