Rotation

Rotation

4.7 6
by Cute Is What We Aim For
     
 

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In the two years since their debut album, The Same Old Blood Rush with a New Touch, Cute Is What We Aim For have had time to take stock of their strengths and weaknesses, capitalizing on the former and improving upon or discarding the latter as necessary. There's

Overview

In the two years since their debut album, The Same Old Blood Rush with a New Touch, Cute Is What We Aim For have had time to take stock of their strengths and weaknesses, capitalizing on the former and improving upon or discarding the latter as necessary. There's some evidence on Rotation that the group has actually employed such introspection -- if only for a few minutes -- but hasn't learned much from the experience. The most noticeable change on Cute Is What We Aim For's sophomore album is a slick, slightly more mature sound that employs more than the standard bass-guitar-drums-vocals lineup. A horn section shows up a number of times, synthesizers add depth, and producer John Feldmann smoothes out any potential rough edges with a healthy dose of studio gloss. The lyrics could use a little work, though. Shaant Hacikyan's words are on the ineffective side, as in the ostensibly empowering "Do What You Do," which for all its bluster delivers nothing outside generic encouragement and a bland, "be yourself!" sentiment; there's "Navigate Me," a song that was probably conceptualized as a passionate romp through the sheets but instead comes off as a bit creepy. (There's something about the repeated line "These sheets aren't stopping me" that doesn't inspire thoughts of romance.) There's also the bizarre "Hollywood," which pays homage to an apparent fantasyland where the West Coast film hub was without scandal, conflict, superficiality, or strife. (It was also a time "when singers wrote songs instead of hooks," begging the question as to why Cute Is What We Aim For didn't try this themselves.) It's an earnest effort, like all of the songs on Rotation, but those with even a basic knowledge of Hollywood history won't be able to resist rolling their eyes. Rotation is a shiny but ultimately fluff.

Product Details

Release Date:
06/24/2008
Label:
Warner Bros Mod Afw
UPC:
0075678993220
catalogNumber:
511251
Rank:
109359

Related Subjects

Tracks

Album Credits

Performance Credits

Cute Is What We Aim For   Primary Artist
John Feldmann   Percussion,Keyboards,Vocals
Dave Melillo   Vocals
Jeff Czum   Vocals
Shaant Hacikyan   Vocals
Kyle Moorman   Vocals
Matt "Hippie" Appleton   Flute,Horn,Keyboards,Oboe,Vocals
Julian Feldmann   Vocals
Chris Dauray   Alto Saxophone,Vocals
Jess Neilson   Clarinet,Bass Clarinet
Dave Taylor   Vocals

Technical Credits

John Feldmann   Composer,Producer,Engineer,String Arrangements,Audio Production
Michelle Piza   Package Manager
Cute Is What We Aim For   Composer
Kyle Moorman   Engineer
Chuck Anderson   Artwork,Cover Art
Cyndi Lynott   Marketing
Matt "Hippie" Appleton   Engineer

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Rotation 4.7 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
If you liked The Same Old Blood Rush With A New Touch you will LOVE Rotation! They have created a masterpiece yet again!
Guest More than 1 year ago
This is my all time favorite band. EVER. From Practice Makes Perfect to Time, this album is great! It's a different sound from The Same Old Blood Rush With a New Touch, but it's the same Shaant and lyrics, stunning and clever. My favorite is Miss Sobriety, but I also like Doctor, Loser and The Lock Down Denial.
Anonymous More than 1 year ago