ROY G. BIV: An Exceedingly Surprising Book About Color
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ROY G. BIV: An Exceedingly Surprising Book About Color

5.0 1
by Jude Stewart
     
 

Color is all around us every day. We use it to interpret the world—red means stop, blue means water, orange means construction. But it is also written into our metaphors, of speech and thought alike: yellow means cowardice; green means envy—unless you're in Germany, where yellow means envy, and you can be "beat up green and yellow."

Jude Stewart, a

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Overview

Color is all around us every day. We use it to interpret the world—red means stop, blue means water, orange means construction. But it is also written into our metaphors, of speech and thought alike: yellow means cowardice; green means envy—unless you're in Germany, where yellow means envy, and you can be "beat up green and yellow."

Jude Stewart, a design expert and writer, digs into this rich subject with gusto. What color is the universe? We might say it's black, but astrophysicists think it might be turquoise. Unless it's beige. To read about color from Jude Stewart is to unlock a whole different way of looking at the world around us—and bringing it all vividly to life.

The book itself is organized around the rainbow and is lavishly designed, with cross-references that liven up each page. (Follow the thread of imperialism, for example, from the pink-colored colonies on maps of the British Empire to the green wallpaper that might have killed Napoleon.) A lovingly packaged, distinctive book, it will be the only one of its kind.

ROY G. BIV is a reference and inspiration for designers and artists, as well as a unique, beautiful, and irresistible book for just about anyone.

Editorial Reviews

Publishers Weekly
Though they are clearly demarcated by Crayola, colors can be surprisingly complicated. In design expert Stewart’s first book, she explores a bevy of attributes—contemporary and historical, cultural and scientific—of various colors. After a brief history of color theory, Stewart discusses the pigments one by one, sharing the origin of the red paint used in American barns and explaining why men in China avoid green hats. The facts are conversationally presented, often as humorous anecdotes that match the vibrant design of the pages, which include color-coordinated illustrations, diagrams, and peculiarly presented quotations on color, with marginalia framing the pages that directs the reader to jump ahead to other information. Some of the connections are elaborate, as in the discussion of how white became associated with weddings and the extended examination of whether blue actually exists. An ending section moves outside the traditional spectrum to synesthesia and studies of the color of dinosaurs. Stewart’s well-designed book is visually stimulating and surprising, reminding readers that colors are still as fascinating and fun as they were in grade school. Four-color illus. throughout. Agent: Jen Carlson, Dunow, Carlson & Lerner. (Sept.)
From the Publisher

“A rabbit hole of a good read. Color infuses meaning; meaning infuses color. Stewart has made it all the more vibrant by exploring its interpretations.” —Chicago Tribune

“Takes a deep, sometimes feisty look at all the things that color can do and mean.” —The Atlantic

“Stewart's well-designed book is visually stimulating and surprising, reminding readers that colors are still as fascinating and fun as they were in grade school.” —Publishers Weekly

Roy G. Biv belongs in every design junkie's home.” —Chicago Home + Garden "Domestica" blog

“In an artfully designed work, factoids and myths about color are brightly packaged in a format with eye-catching typographics... [Stewart's] research into the associations and meanings of color is extensive.” —Kirkus Reviews

Kirkus Reviews
In an artfully designed work, factoids and myths about color are brightly packaged in a format with eye-catching typographics. Stewart, a freelance journalist (Slate, The Believer, etc.), adapts the hyperlink of electronic media to print, enabling readers to hop from topic to topic and page to page. She does this by underlining certain words and phrases, adding the highlighted terms to a sidebar that includes directions to another page, where there is a further discussion; at that site, another word or phrase may be highlighted, taking readers off in yet another direction. For example, the word "bloody," highlighted on page 7, directs readers to "horseshoe crab's miraculous blood" on page 27, and from there to "horny dinosaur-like bodies" on page 88, and then to "feathers" on page 36, and so on. Headings are bold and paragraphs are short, breaking the text into bite-sized segments. Large-type, single-page quotes about color and even larger-type, double-page graphics linking a color to concepts, emotions and phenomena open most chapters, indicating that the book's designer played a major role in developing the product. The author, whose research into the associations and meanings of color is extensive, has used some of her material before. The intriguing tidbits about color may induce readers to explore further, and to that end, the selected bibliography has books on pigments and dyes, color theory, the science of color, the meanings of color and art history. The book is light on science but full of mostly interesting trivia and answers to such questions as why pencils are yellow, why stoplights are red and why there is no brown in the rainbow. Occasionally entertaining yet gimmicky book aimed at those with short attention spans.

Product Details

ISBN-13:
9781608196135
Publisher:
Bloomsbury USA
Publication date:
09/17/2013
Pages:
176
Sales rank:
358,422
Product dimensions:
7.20(w) x 7.40(h) x 1.00(d)

Meet the Author

Jude Stewart writes about design and culture for Slate, The Believer, Fast Company,
GOOD, I.D. and other publications. She also writes a blog about color for PRINT. She lives in Chicago.

Her website is www.judestewart.com.

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