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As far as we know, Roy G. Biv isn't a person; it's the acronym for the sequence of hue that make up the rainbow: Red. Orange. Yellow. Green. Blue. Indigo. Violet. In this new book, design expert Jude Stewart uses that rainbow as an organizing principle to focus our attention on elements of existence that affect everything from plant life and insects to humans searching for mates or making war. ROY G. BIVE is a book that you won't be able to forget or stop quoting. Editor's recommendation.