ROYAL GUIDE TO DIRECT MAIL FOR SMALL BUSI

Overview

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.

The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an indispensable guide for non-specialists and marketers ...

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Overview

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.

The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on:-
• Identifying your best customers
• Reaching potential prospects *
Building your own cost effective mailing lists
• Generating more business through effective copywriting
• Planning and monitoring your campaign and
• Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.

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Product Details

  • ISBN-13: 9780750627474
  • Publisher: Taylor & Francis
  • Publication date: 5/30/1997
  • Pages: 224

Table of Contents

Introduction - How to use the manual; Direct Mail-its purpose and benefits; Identifying your customers; Understanding your customers; Where are your prospects and how to reach them; Mailing lists and how to use them; Direct Mail Testing and Measurement; Building your own mailing lists; The importance of the Offer; How to generate more business through good copywriting; Direct Mail and other advertising methods; Selecting suppliers and when to use them; How Royal Mail can help; Campaign Planning and Control; How to keep on the right side of the law; Best of current practice: practical examples; Glossary; Further Reading

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