ROYAL GUIDE TO DIRECT MAIL FOR SMALL BUSI

ROYAL GUIDE TO DIRECT MAIL FOR SMALL BUSI

by Brian Thomas
     
 

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.

The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience.

Overview

The Royal Mail Guide to Direct Mail is a practical DIY manual for all managers. In one handy reference book, it takes the reader through every stage of producing a direct mail campaign.

The Royal Mail Guide to Direct Mail is designed for use by both excecutives planning a campaign for the first time as well as being a useful guide for those with more experience. Packed with helpful tips and practical advice, this will be an indispensable guide for non-specialists and marketers alike. This handy reference book takes the reader through every stage of producing a direct mail campaign and includes advice on:-
• Identifying your best customers
• Reaching potential prospects *
Building your own cost effective mailing lists
• Generating more business through effective copywriting
• Planning and monitoring your campaign and
• Examples of best practice The author, Brian Thomas is one of the most experienced practitioners and trainers in direct marketing in Europe.

Product Details

ISBN-13:
9780750627474
Publisher:
Taylor & Francis
Publication date:
05/30/1997
Pages:
224
Product dimensions:
5.43(w) x 8.50(h) x (d)

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