Rule of Thumb: A Guide to Sustainability for Small Business

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Overview

Whether the economy is good, bad or ugly, small businesses need ongoing coaching in how to stay in business! Rule of Thumb: A Guide to Small Business Sustainability closes the "how-to stay in business" information gap for micro and small businesses that are struggling to last beyond today's reactive approaches. If you have a vision of your business lasting forever, let this guide show you the action steps for diversifying revenues, lasting in the social media market, branding smarter, finding new revenue streams,...
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More About This Book

Overview

Whether the economy is good, bad or ugly, small businesses need ongoing coaching in how to stay in business! Rule of Thumb: A Guide to Small Business Sustainability closes the "how-to stay in business" information gap for micro and small businesses that are struggling to last beyond today's reactive approaches. If you have a vision of your business lasting forever, let this guide show you the action steps for diversifying revenues, lasting in the social media market, branding smarter, finding new revenue streams, and planning for business succession. Dr. Bev Browning, the author, has been an entrepreneur for nearly 40 years. Her lessons learned are packaged into this easy-to-read guide for others to achieve business sustainability goals. This book is a win/win for every reader!
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Product Details

  • ISBN-13: 9781608080533
  • Publisher: WriteLife
  • Publication date: 3/16/2012
  • Pages: 74
  • Sales rank: 1,016,328
  • Product dimensions: 5.00 (w) x 8.00 (h) x 0.18 (d)

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  • Anonymous

    Posted February 22, 2013

    Whether you are considering going into business for yourself, h


    Whether you are considering going into business for yourself, have already begun the process of a small business start-up, or are in the early stages of making your business grow, A Guide to Sustainability for Small Business by Dr. Beverly Ann Browning, is a must read. One in a series of the “Rule of Thumb” business guides, this compact book will assist your small business to develop, grow, operate more efficiently, and sustain itself through the inevitable “ups and downs” of the business cycle.
    Offering basic information in plain language, Dr. Browning challenges the reader to adopt a sustainability mind-set. Clear elements of a workable strategy include forming a personal vision, welcoming sacrifice, learning to take risks, creating something out of nothing, and drawing up a sustainability roadmap.
    Operating goals are presented in areas of business diversification, social media marketing, product branding, effective networking, use of contract bidding to increase revenues, funding through grants and other financial resources, and facing emerging service and product demands.
    Dr. Browning also presents an element which many small businesses lack and risk sustainability for the long-term. Business succession is a critical component of your business planning. Who will take over when you cannot? Succession planning experts can work with you to carry out estate planning, transitioning ownership, and determine tax advantages. Undertaking these steps can greatly ease your mind about the future.
    A Guide to Sustainability for Small Business belongs on a prominent shelf in your business library. Refer to it readily and often for basic information, strategizing, and inspiration as your business grows and develops.

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