Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns

Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns

by Nick Nichols
     
 

Nick Nichols pulls no punches in this rousing defense of the free enterprise system. He's fed up with the corporate cowardice so prevalent among today's executives who cave in to just about every leftist cause that comes along - and he says so! His advise? Fight back! Nick Nichols says, I wrote this book in the firm belief that something can be done. We do not need

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Overview

Nick Nichols pulls no punches in this rousing defense of the free enterprise system. He's fed up with the corporate cowardice so prevalent among today's executives who cave in to just about every leftist cause that comes along - and he says so! His advise? Fight back! Nick Nichols says, I wrote this book in the firm belief that something can be done. We do not need to stand by while radical activists cripple the economic heart of our society. Rules for Corporate Warriors is chock full of courageous stands, savvy strategies, and in-your-face zingers - all backed up by years of in-the-trenches experience as a crisis manager for major corporations.We should proudly defend corporate America, says Nick Nichols, not meekly raise the white flag when its radical opponents make their demands. Who are tomorrow's corporate warriors? Nick says, If you own a business, own stock in a business or work in a business, I wrote this book for you!

Product Details

ISBN-13:
9780939571215
Publisher:
Merril Press
Publication date:
01/01/2010
Edition description:
1ST
Pages:
372
Product dimensions:
6.00(w) x 9.10(h) x 1.30(d)

Meet the Author

Nick Nichols is one of America's leading crisis management expersts. As chairman and CEO of the Washington, D.C.-based Nichols-Dezenhall Communications Management Group, Ltd., he is well known as an authority on environmental, food, drug and product safety issues. Viewers have seen Nick on numerous television network news programs including ABC's Nightline, NBC's The Today Show and the CBS Evening News. His work has been covered in major newspapers including The New York Times, Washington Post, and Los Angeles Times.Known as a dynamic and compelling speaker, Nick is in demand on the lecture and seminar circuit, addressing major businesses, trade groups, and grassroots supporters. When not handling serious crises - and telling others about his successful methods - Nick makes his home in the Washington, D.C. area.

Table of Contents

Introductionix
Forewordxii
Prologue: War and Appeasementxv
Part 1The Problem
Chapter 1Power Corrupts1
Chapter 2The War on Corporations27
Chapter 3Corporate Cowardice65
Part 2The Solution
Chapter 4Corporate Courage75
Chapter 5Playing the Wildcards113
Chapter 6How to Win127
Part 3The Pitfalls
Chapter 7How to Lose145
Chapter 8Surviving the Media157
Chapter 9Poison in the Well173
Chapter 10Ethics Police203
Part 4The Outlook
Chapter 11Threats of Mass Destruction241
Chapter 12The Coming Combat289
Bibliography321
Resources327
Index333

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