Rules for Corporate Warriors: How to Fight and Survive Attack Group Shakedowns

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Nick Nichols pulls no punches in this rousing defense of the free enterprise system. He's fed up with the corporate cowardice so prevalent among today's executives who cave in to just about every leftist cause that comes along - and he says so! His advise? Fight back! Nick Nichols says, I wrote this book in the firm belief that something can be done. We do not need to stand by while radical activists cripple the economic heart of our society. Rules for Corporate Warriors is chock full of courageous stands, savvy strategies, and in-your-face zingers - all backed up by years of in-the-trenches experience as a crisis manager for major corporations.We should proudly defend corporate America, says Nick Nichols, not meekly raise the white flag when its radical opponents make their demands. Who are tomorrow's corporate warriors? Nick says, If you own a business, own stock in a business or work in a business, I wrote this book for you!

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Product Details

  • ISBN-13: 9780939571215
  • Publisher: Merril Press
  • Publication date: 1/1/2010
  • Edition description: 1ST
  • Pages: 372
  • Product dimensions: 6.00 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

Nick Nichols is one of America's leading crisis management expersts. As chairman and CEO of the Washington, D.C.-based Nichols-Dezenhall Communications Management Group, Ltd., he is well known as an authority on environmental, food, drug and product safety issues. Viewers have seen Nick on numerous television network news programs including ABC's Nightline, NBC's The Today Show and the CBS Evening News. His work has been covered in major newspapers including The New York Times, Washington Post, and Los Angeles Times.Known as a dynamic and compelling speaker, Nick is in demand on the lecture and seminar circuit, addressing major businesses, trade groups, and grassroots supporters. When not handling serious crises - and telling others about his successful methods - Nick makes his home in the Washington, D.C. area.

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Table of Contents

Introduction ix
Foreword xii
Prologue: War and Appeasement xv
Part 1 The Problem
Chapter 1 Power Corrupts 1
Chapter 2 The War on Corporations 27
Chapter 3 Corporate Cowardice 65
Part 2 The Solution
Chapter 4 Corporate Courage 75
Chapter 5 Playing the Wildcards 113
Chapter 6 How to Win 127
Part 3 The Pitfalls
Chapter 7 How to Lose 145
Chapter 8 Surviving the Media 157
Chapter 9 Poison in the Well 173
Chapter 10 Ethics Police 203
Part 4 The Outlook
Chapter 11 Threats of Mass Destruction 241
Chapter 12 The Coming Combat 289
Bibliography 321
Resources 327
Index 333
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