Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism by Don Peppers, Martha Rogers |, Hardcover | Barnes & Noble
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

by Don Peppers, Martha Rogers
     
 

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Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how

Overview

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism

"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list."
Stephen M. R. Covey, bestselling author of The Speed of Trust: The One Thing That Changes Everything

"Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to make change their ally."
Jim McCann, founder and CEO of 1-800-FLOWERS.COM

"Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday."
Dror Pockard, CEO of eglue

"In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what laws to follow, and this book imparts knowledge for both."
Guy Kawasaki, cofounder of Truemors and author of The Art of the Start

"Peppers and Rogers have created the unthinkable: an enjoyable wake-up call! Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you."
Dan Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

Editorial Reviews

From the Publisher
"Harnessing the power of connected customers and networked employees is now the key to success and that's what this book is all about." (Bookviews.com, April 2008)
Library Journal

Peppers and Rogers (Return on Customer), founding partners of the Peppers & Rogers Group, challenge listeners to break the standard rules of business and consider a new way of thinking about creating real shareholder value in today's competitive environment, operating with today's technologies. As they observe, customers can now electronically share their experiences with millions of other customers, which has changed the world of business so rapidly that from their perspective the old, established wisdom about running a company just doesn't apply. Common assumptions that no longer hold include the belief that the best measure of success is current sales and profit, that with the right sales and marketing effort you can always get more customers, and that company value is created by offering differentiated products and services. These iconoclastic authors instead provide ideas on how a business should operate in order to be successful and retain customers in an environment vastly different from just five to ten years ago. They suggest how businesses can surmount the crisis of short-termism, an intense focus on meeting current numbers while missing everything else-which, say the authors, is smothering many businesses. They also explain their new rules, namely, that customers will do business with a company tomorrow only if they and their friends trust that business today, and employees will work to earn customer trust only if they trust their employer. The bright, lively narration by both authors helps to maintain listener interest in this material, which will more likely appeal to senior executives running international conglomerates that depend on technology to reach andsatisfy customers around the globe. Highly recommended for academic libraries supporting a business curriculum and for larger public libraries.
—Dale Farris

Product Details

ISBN-13:
9780470227541
Publisher:
Wiley
Publication date:
02/08/2008
Series:
Microsoft Executive Leadership Series, #8
Pages:
320
Sales rank:
822,934
Product dimensions:
6.14(w) x 9.21(h) x 0.75(d)

Meet the Author

Don Peppers & Martha Rogers, PhD, are the founding partners of Peppers & Rogers Group and 1to1 Media, the world's premier customer-focused consultancy and award-winning publishing company, now part of Carlson Marketing Worldwide. In addition to hundreds of trade and academic articles appearing in publications including Harvard Business Review, they are the coauthors of the bestselling "1to1" series of business books, available in seventeen languages. In addition, they have written a comprehensive graduate-level textbook, Managing Customer Relationships. Their most recent book was the highly successful Return on Customer, challenging companies to measure business success entirely differently, and documenting the customer base as a revenue-producing asset for businesses, capable of driving a company's long-term economic worth. Peppers and Rogers have been cited on numerous lists of thought leaders and business gurus, and serve on several boards.

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