Running a Food Truck For Dummies [NOOK Book]

Overview

The easy way to drive your food truck business to success

Whether you're the owner of an existing food truck business or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.

  • Meals on wheels — get a crash ...
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Running a Food Truck For Dummies

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Overview

The easy way to drive your food truck business to success

Whether you're the owner of an existing food truck business or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.

  • Meals on wheels — get a crash course on starting your own food truck business, with advice on deciding which kind of truck to run and researching your local marketplace
  • Drive your business forward — discover all the steps of developing your idea and turning it into a reality, from writing a business plan to presenting your truck — and everything in between
  • Start your engines — create your menu, stock your truck, find (and train) the best employees, and set up an office that'll keep your business running
  • Hit the road — keep your business running smoothly with advice on maintaining a clean, safe truck and using feedback effectively
  • Honk for social media — find out how to harness public relations and social media to share your message and build your following

Open the book and find:

  • Advice on choosing the type of food truck to run
  • The 4-1-1 on researching the food truck marketplace
  • Legal information to help you play by the rules
  • Tips on finding a location to park your truck and sell your food
  • Guidance on logo design and vehicle presentation
  • The scoop on menu creation, layout, and pricing
  • Hints for public relations and social media
  • How to build and retain a following

Learn to:

  • Find your niche, create a menu, and set prices
  • Choose and outfit a vehicle
  • Build a business plan to set yourself up for success
  • Use Facebook® and Twitter® to market your business
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  • Food Trucks Owner Interviews
    Food Trucks Owner Interviews  

Product Details

  • ISBN-13: 9781118330739
  • Publisher: Wiley
  • Publication date: 7/11/2012
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 360
  • Sales rank: 180,474
  • File size: 7 MB

Meet the Author

Richard Myrick is one of the foremost thought leaders on the mobile food industry. He is editor-in-chief and founder of Mobile Cuisine Magazine (www.mobile-cuisine.com), a central resource for mobile street food information.

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Table of Contents

Introduction  1

Part I: Rolling into the Food Truck Industry  7

Chapter 1: Food on Wheels: The Lowdown on Food Trucks 9

Chapter 2: Deciding What Kind of Food Truck to Run 19

Chapter 3: Understanding and Researching the Food Truck Marketplace 39

Part II: Getting Your Food Truck Ducks in a Row  53

Chapter 4: Writing a Business Plan 55

Chapter 5: Securing Financing for Your Food Truck 79

Chapter 6: Understanding Business Structures, Licenses, and Other Legal Stuff 91

Chapter 7: Parking and Presenting Your Truck 107

Part III: Preparing to Open Your Service Window  121

Chapter 8: Creating Your Menu 123

Chapter 9: Finding a Commercial Kitchen to Use 139

Chapter 10: Purchasing and Managing Supplies 149

Chapter 11: Hiring and Training Your Staff 161

Chapter 12: Setting Up Your Offi ce and Managing Money Matters 185

Part IV: Keeping Your Food Truck Running Smoothly 197

Chapter 13: Running a Safe, Clean Food Truck and Keeping It on the Road 199

Chapter 14: Evaluating the State of Your Food Truck Business 223

Part V: Generating Buzz and Growing Your Food Truck Business  235

Chapter 15: Mastering Marketing and Public Relations 237

Chapter 16: Handling the Art of Social Media 253

Chapter 17: Building and Retaining Your Followers 275

Chapter 18: What’s Next? Considering the Future of Your Food Truck Business 289

Part VI: The Part of Tens  303

Chapter 19: Ten Myths about Food Trucks 305

Chapter 20: Ten Tips for Preventing Food Truck Failure 311

Chapter 21: Ten Tips for Handling Food Truck Health Inspections 317

Index  323























































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