Running a Public Relations Department / Edition 2

Running a Public Relations Department / Edition 2

by Mike Beard
     
 

ISBN-10: 0749434244

ISBN-13: 9780749434243

Pub. Date: 03/28/2001

Publisher: Kogan Page, Ltd.

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.  See more details below

Overview

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.

Product Details

ISBN-13:
9780749434243
Publisher:
Kogan Page, Ltd.
Publication date:
03/28/2001
Series:
Public Relations in Practice Series
Edition description:
2nd ed.
Pages:
160
Product dimensions:
6.00(w) x 9.20(h) x 0.50(d)

Table of Contents

About the author
Foreword
1Managing for reputation1
2Areas of activity7
3Project management techniques25
4Managing programme elements34
5The departmental plan48
6Managing your budgets55
7Delivering value for money64
8Creating your team74
9Managing the team88
10Managing internal relationships96
11The public relations manual104
12Managing external relationships110
13General administration119
14Working with public relations consultancies128
15Managing your own career139
AppPublic relations education and training matrix149
Index155

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