Running a Public Relations Department / Edition 2

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Overview

Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.

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Product Details

  • ISBN-13: 9780749434243
  • Publisher: Kogan Page, Ltd.
  • Publication date: 3/28/2001
  • Series: Public Relations in Practice Series
  • Edition description: 2nd ed.
  • Edition number: 2
  • Pages: 160
  • Product dimensions: 6.00 (w) x 9.20 (h) x 0.50 (d)

Table of Contents

About the author
Foreword
1 Managing for reputation 1
2 Areas of activity 7
3 Project management techniques 25
4 Managing programme elements 34
5 The departmental plan 48
6 Managing your budgets 55
7 Delivering value for money 64
8 Creating your team 74
9 Managing the team 88
10 Managing internal relationships 96
11 The public relations manual 104
12 Managing external relationships 110
13 General administration 119
14 Working with public relations consultancies 128
15 Managing your own career 139
App Public relations education and training matrix 149
Index 155
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