Running For Office

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Overview
Product Details
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Table of Contents

Overview

This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.

Product Details

ISBN-13: 9781590770108
Publisher: M.Evans & Company
Publication date: 9/1/2002
Edition description: New Edition
Edition number: 1
Pages: 220
Sales rank: 710,524
Product dimensions: 6.40 (w) x 9.53 (h) x 0.79 (d)

	Introduction	10
Chapter 1	The Decision to Run: Serious questions you need to answer before you take the plunge	14
Chapter 2	The First 25 Steps Every Smart Candidate Should Take: Putting together the nuts-and-bolts of a campaign--from scratch	20
Chapter 3	The Elements of Campaign Strategy: Just like military operations, political campaigns require the players to think strategically when making every move	46
Chapter 4	Crafting Your Campaign's Message: Every campaign conveys a message; here's how to make sure yours is the right one	64
Chapter 5	Art of the Attack: How to go after your opponent--without having it blow up in your face	89
Chapter 6	How Much Will It Cost? A quick and simple guide to realistically budgeting your campaign	93
Chapter 7	Raising the Money: Seven principles of candidate fundraising	98
Chapter 8	The Guarantee System: A sure-fire technique for any candidate to raise big bucks--fast	107
Chapter 9	Candidate Door-to-Door Canvassing: In local and district races, this may be your key to victory--if it's done right	112
Chapter 10	Hiring Consultants: What to look for when picking your professional campaign team	122
Chapter 11	The Power of Targeting: Whether you do it to conserve resources, or to pinpoint individual voters with appropriate messages, targeting is the key to effective voter contact	140
Chapter 12	Close Encounters: How to Win Debates: Don't go into a debate with your opponent until you understand the unique dynamics of a face-to-face confrontation	155
Chapter 13	The Picture Perfect Image: Every candidate needs five really good photos	171
Chapter 14	Slogans That Sell: Finding catchy, potent phrases to communicate your campaign's message	176
Chapter 15	Controlling the Agenda: What to do when outside advocacy groups and political party committees run their own campaigns while you're trying to run yours	187
Chapter 16	Re-Election Tips for Legislators: Winning the next election begins the day after you won the last one	198
Chapter 17	Handy Tips for the Campaign Trail: How to stay focused, put your best foot forward and survive the day by day grind	204
Appendix A	Sample Volunteer Card for Candidate and Personal Assistant to Carry	217
Appendix B	Sample Candidate Scheduling Format	219
Appendix C	Campaign Budget/Line-Item Work Sheet	221

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Anonymous

Posted May 12, 2003

Excellent!

I can't believe any candidate for office would run without reading this book
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Running For Office / Edition 1