Running For Office / Edition 1

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This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.

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Product Details

  • ISBN-13: 9781590770108
  • Publisher: M. Evans & Company
  • Publication date: 9/1/2002
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 220
  • Sales rank: 580,992
  • Product dimensions: 6.40 (w) x 9.53 (h) x 0.79 (d)

Table of Contents

Introduction 10
Chapter 1 The Decision to Run: Serious questions you need to answer before you take the plunge 14
Chapter 2 The First 25 Steps Every Smart Candidate Should Take: Putting together the nuts-and-bolts of a campaign--from scratch 20
Chapter 3 The Elements of Campaign Strategy: Just like military operations, political campaigns require the players to think strategically when making every move 46
Chapter 4 Crafting Your Campaign's Message: Every campaign conveys a message; here's how to make sure yours is the right one 64
Chapter 5 Art of the Attack: How to go after your opponent--without having it blow up in your face 89
Chapter 6 How Much Will It Cost? A quick and simple guide to realistically budgeting your campaign 93
Chapter 7 Raising the Money: Seven principles of candidate fundraising 98
Chapter 8 The Guarantee System: A sure-fire technique for any candidate to raise big bucks--fast 107
Chapter 9 Candidate Door-to-Door Canvassing: In local and district races, this may be your key to victory--if it's done right 112
Chapter 10 Hiring Consultants: What to look for when picking your professional campaign team 122
Chapter 11 The Power of Targeting: Whether you do it to conserve resources, or to pinpoint individual voters with appropriate messages, targeting is the key to effective voter contact 140
Chapter 12 Close Encounters: How to Win Debates: Don't go into a debate with your opponent until you understand the unique dynamics of a face-to-face confrontation 155
Chapter 13 The Picture Perfect Image: Every candidate needs five really good photos 171
Chapter 14 Slogans That Sell: Finding catchy, potent phrases to communicate your campaign's message 176
Chapter 15 Controlling the Agenda: What to do when outside advocacy groups and political party committees run their own campaigns while you're trying to run yours 187
Chapter 16 Re-Election Tips for Legislators: Winning the next election begins the day after you won the last one 198
Chapter 17 Handy Tips for the Campaign Trail: How to stay focused, put your best foot forward and survive the day by day grind 204
Appendix A Sample Volunteer Card for Candidate and Personal Assistant to Carry 217
Appendix B Sample Candidate Scheduling Format 219
Appendix C Campaign Budget/Line-Item Work Sheet 221
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted May 12, 2003


    I can't believe any candidate for office would run without reading this book

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