In this illustrated history of American presidential elections, the focus is on campaign images that have been conveyed every four years through such artifacts as posters, buttons, and bumper stickers. For each election, a half-dozen pages of text and several pages of color photographs of artifacts provide a feeling for the mood of the times Each campaign, from the first in 1789 through the most recent in 1992, is treated separately in a lively essay by a historian, political scientist, or journalist. The writers' expertise is noted by their academic positions and publications. Editor Schlesinger has written extensively on the presidency and edited the four-volume "History of American Presidential Elections, 17891968". Entries treat not just the winners of the elections; memorabilia related to other candidates, including third-party candidates, is displayed, too. Some items show local candidates. For example, a 1952 Wisconsin poster shows national Republican candidates Eisenhower and Nixon plus senatorial candidate Joseph McCarthy. Each volume has a bibliography arranged by election and its own index. An introduction by Schlesinger is repeated in each volume Users seeking to understand presidential elections through popular culture will find much enjoyment as they browse through the more than 1,000 attractive photographs of such housewares as pitchers and tankards, umbrellas, medals, banners, ribbons, snuffboxes, sheet music, and other memorabilia, all in full color. Each item is clearly identified Persons seeking brief material on the elections will find the essays helpful, but similar information can be found in other sources. The popular images so handsomely conveyed through the memorabilia are what make this book unique. "Running for President" will be a welcome addition to public and academic library circulating collections.