Running on Empty?: Political Discourse in Congressional Elections / Edition 1

Running on Empty?: Political Discourse in Congressional Elections / Edition 1

by Sandy L. Maisel
     
 

ISBN-10: 0742530760

ISBN-13: 9780742530768

Pub. Date: 04/28/2004

Publisher: Rowman & Littlefield Publishers, Inc.

Maisel (government, Colby College) and West (public policy, Brown University) present analyses of 16 highly competitive campaigns in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a variety of paid and unpaid media coverage, including radio, television, newspapers, direct mail, and the Internet,…  See more details below

Overview

Maisel (government, Colby College) and West (public policy, Brown University) present analyses of 16 highly competitive campaigns in the House and Senate during the 2002 midterm elections. Measuring various aspects of campaign discourse throughout a variety of paid and unpaid media coverage, including radio, television, newspapers, direct mail, and the Internet, contributors examine the quality of the messages conveyed and discuss the effectiveness of media reform and the democratization of campaign discourse in theory versus practice. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780742530768
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
04/28/2004
Series:
Campaigning American Style Series
Edition description:
New Edition
Pages:
272
Product dimensions:
6.42(w) x 9.16(h) x 0.58(d)

Table of Contents

Preface : gauging political discourse
Acknowledgments
1Civil discourse derailed, or the invasion of the body (politic) snatchers in Connecticut 21
2"Accentuating the positive" : personality, polling, and party in Kansas 315
3Partisanship trumps incumbency in Maryland's 8th district27
4A three-peat in the 2nd congressional district race in Minnesota41
5Riding your record : candidate qualifications and discourse in North Carolina's 8th district57
6"Nice guys finish last," and other possible untruths about congressional elections71
7"The Virginian" versus "the little Mexican" : the 2002 race in Arizona 185
8Down to the wire : Colorado United States house district 799
9A campaign about campaign discourse : Maine's 2nd district115
10The mayor becomes a congressman : protecting a lead wins big in Ohio's 3rd congressional district129
11Contrary to Tip O'Neill, all politics is not local143
12Turning a "no win" race into a win : democrat Tim Holden beats the other George W. (Gekas), in Pennsylvania's 17th157
13A cataclysmic campaign for the Minnesota Senate171
14Racing in the shadows : the 2002 Texas Senate race185
15Tightly contested everywhere but the ballot box : the 2002 campaign for United States Senate in Maine199
16A civil campaign in a competitive state : the 2002 North Carolina U.S. Senate election215
Conclusion : discourse and beyond229
References239
Index249
About the contributors261

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